Vin65/WineDirect and VinTank made a major announcement today that will greatly improve the way wineries interact with visitors and members! No need to spend countless hours searching the web to understand who loves a winery brand, the VinTank Social Tracking tool now integrated in Vin65 e-commerce platform, provides this service in an automated fashion. In the past, Vin65 admins could see the lifetime value and club membership levels of each customer but now the number of social mentions will appear as well. Number of times a customers posts, likes, tweets and blogs about a brand is automatically captured in the member profile. Social ROI can now be tracked with the integration that will be available to all Vin65/WineDirect customers on July 31st.
So what will you do with this powerful information? How does this change the way you interact with shoppers and club members? Do you have an e-commerce manager in place to interact with your fans and loyal customers? What kind of attention will your fans receive? If you haven’t yet set up a DTC Wine Sales Division, now is the time to consider getting one in place. Wineries have more power than ever before to capitalize on the value of social activities to turn social posts into loyal customers. Ensure you are making the right moves in this growing Direct To Consumer market. To get information about how to build a Direct To Consumer Wine Sales Division or grow yours visit: www.dtcwineworkshops.com
Related articles
- WineDirect/Vin65 & VinTank Partner to Connect Social Media and Commerce (wineindustryinsight.com)
- WineDirect/Vin65 and VinTank Partner to Bring Social Media and Commerce Together (virtual-strategy.com)
- http://www.vin65.com/Platform/Social-Meets-Commerce