Wine BizCast Episode 2: How to Retain Wine Club Members


We had a lot of fun with a ladies only episode of The Wine Bizcast.  The Panelists were asked the following questions:
1. How do events play a part for wine club retention?
2. What are some creative wine club benefits you have seen offered?
3. How can wineries anticipate wine club cancelations? Are there patterns such as attendance at events, level of membership, email open rates, visits to the tasting room, social media engagement?
4. Are customizations for wine club orders worth the trouble?
The truth came out and secrets to wine club membership growth and retention were shared.  Check out Episode 2 and get the inside scoop on making those higher margins with a robust wine club. Questions?  Contact: sales@dtcwineworkshops.com
Host
Courtney Holmes, Talk is Sheep Marketing
Guests
Sandra Hess, DTC Wine Workshops
Karen Barnes, Wine Direct Marketing
Taylor Eason, J Vineyards DTC and Brand Manager
Theresa Dorr, Wine Marketing Consultant
Skip to the Questions
4:30 How do events play a part for wine club retention?
20:47 What are some creative wine club benefits you have seen offered?
34:45 How can wineries anticipate wine club cancelations? Are there patterns to cancelation behavior?
45:48 Are customizations for wine club orders worth the trouble?

About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.