This is a well rounded list of the top 10 US wine trends and AGAIN millennials are mentioned. The RIGHT COMBINATION OF HIGH TECH AND HIGH TOUCH IS KEY IN STAYING COMPETITIVE AND GROWING WINE SALES……ENJOY!
What is your ONLINE STRATEGY? There were 245,203,319 Internet users in the US (representing 78.1% of the population) at mid-year 2012, according to Internet World Stats, December 2012*. The amount of time spent online rose about 20% to more than 30 hours weekly. Affluent Millennials, defined here as those aged […]
“Younger Generations redefining the wine scene” Click Here to Watch Video This article picked up by ABC Local* recently caught my eye. There are 70 million millennials who use apps to do just about everything! Sipping, exploring and experiencing wine is a new activity that the younger scene is all about. In […]
This piece in Wines & Vines is an excellent read about one of the sessions held at the Wine Industry Technology Symposium in Napa this week. Visit: http://www.winesandvines.com/template.cfm?section=news&content=119242 I have worked with James Marshall Barry and admire his ability to deliver low cost, effective website design and e-commerce solutions. […]
Vin65/WineDirect and VinTank made a major announcement today that will greatly improve the way wineries interact with visitors and members! No need to spend countless hours searching the web to understand who loves a winery brand, the VinTank Social Tracking tool now integrated in Vin65 e-commerce platform, provides this service in […]
We all know what we like and we all have our differences – this is a great thing! Wineries are in a unique position to create long-term relationships with customers by getting to know their preferences. This doesn’t mean that you need to memorize every wine club members name and […]