Yearly Archives: 2014


DTC Wine Sales Strategy Tips

In the first webinar of our DTC Consultant Network Intro series on September 4th, Sandra Hess shared sales strategy tips for growing direct-to-consumer wine business. Top Takeaways: The customer is the center of the DTC universe. Make sure you build your strategy around them! Identify the ideal blend of process & technology.  Do […]


Introducing the DTC Consultant Network

Today, DTC Wine Workshops is pleased to announce the launch of the DTC Consultant Network, a full-service consulting group connecting subject matter experts with wineries throughout the nation to grow direct to consumer (DTC) business, expand brand awareness and retain loyal customers. The first of its kind, the DTC Consultant […]


SVB on Tasting Room Best Practices

Recently, Silicon Valley Bank and Wine Business Monthly conducted a survey on Tasting Room best practices.  Here, SVB’s Rob McMillan, Wine Business Monthly’s Cyril Penn and an industry panel discuss the findings and share insights into: Conversion rates of visitors to buyers Impact of venue choice on tasting room success Regional […]


Drive DTC Wine Sales and Keep ‘em Coming Back!

In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]


From Abandon Cart to Conversion (White Paper)

“Why Shoppers Abandon Carts and What Merchants Can Do About It” – this white paper produced by BRONTO is a must read for any winery selling online, direct to consumer. All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of […]


DTC Wine Sales Webinar Series

DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST. 3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased […]


“DTC Done Right” event at Hall Wines

The Luxury Marketing Council of San Francisco, in partnership with Napa Valley Vintners, Sonoma County Vintners and CANVAS hosted a one-day Boot Camp for sales, marketing and hospitality personnel yesterday at Hall Wines in St. Helena.  A little over 300 winery attendees turned out for this informative and well organized […]