Yearly Archives: 2015


DTC Wine Case Study #6 – “ROI of using Mobile POS”

Sandra Hess, founder of DTC Wine Workshops interviewed Zach and Geraldine from Gloria Ferrer to determine the true ROI of using Mobile POS. Get words of wisdom and clear insights into what it takes to implement Mobile POS to grow direct wine sales and improve customer service. For more information […]


“Winery PR in a Pay-to-Play World” featuring Carl Giavanti

If you missed the DTC Consultant Network Introductory Webinar “Winery PR in a Pay-to-Play World” featuring Carl Giavanti on November 19, 2015, here’s your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. Carl joined the DTC […]


DTC Wine Case Study #5 – ROI of Social Strategy & VinTank

November 3, 2015 I had the opportunity to meet with Craig Camp, Managing Partner at Cornerstone Wine Cellars and Brandon Farley, Community Manager at VinTank this past week.  I get a lot of questions from wineries throughout the nation about the true ROI of using VinTank and social media to […]


Winery Leadership Development Webinar

In case you missed it, we are sharing DTC Consultant Network Introductory Webinar featuring Ken Majer’s. Ken shares best practices for Winery Leadership Development and Executive Coaching.  Ken also reveals his 5-step process for developing a “values driven culture.”  To learn more about Ken and set up a complimentary introduction, […]


Guest Blog Post by Ken Majer – “How to Create a Successful DTC Culture”

There are many programmatic approaches that can enhance Direct To Consumer wine sales. These can include a focus on building your wine club; establishing partnerships with the hospitality industry, transportation companies, travel companies, and destination management companies; an efficient tasting room strategy; systematic personal outreach efforts; and an efficient use […]


DTC Wine Case Study #4 – ROI of using ShipCompliant

In our fourth episode of the “DTC Wine Sales Case Study Series,” Sandra Hess, founder of DTC Wine Workshops, met with Ernie Veniegas, Wine Club Manager Grgich Hills and Jeff Carroll, VP of Product Development ShipCompliant, to uncover the true return on investment (ROI) of using ShipCompliant in combination with exceptional customer service to sell wine direct to consumers nationally.

One key take-away from this informative case study: there are clear advantages in maximizing the use of ShipCompliant to ensure customers receive wine orders on time and that wineries can ship the maximum amount of wine direct to consumer to 43 states nationally.

Ernie and Jeff share valuable insights and reveal their “Words of Wisdom” in this informative case study.  We learn that online buyers are 20% more likely to become repeat buyers if wine is delivered ON TIME THE FIRST TIME. Grab a notepad and get ready to learn best practices from these two industry leaders.