Well, the numbers don’t lie. Winery teams who have invested in direct to consumer technology, talent and training are WINNING! According to a report published in Wines & Vines on November 15th, “Total DtC shipments came to $391 million in value during October, and the volume was 659,615 cases, a 51% increase over the volume shipped in September. The 12-month total hit $2.3 billion, which is 20% higher than last year.” Read the full report HERE.
At a growth rate of 20% year-over-year, this is the most significant gain we have seen this far in the value of wines being shipping in the United States. What does this tell us about wine consumer demand? The major players from online industries are attributing the jump in online sales to these four things:
- Consumers have more TRUST when purchasing wines online. As I conduct online audits on a regular basis, I can see an improvement in winery websites as new designs include secure environments for online buyers to shop from a desktop or mobile device.
- Consumers have access to more competitive shipping rates. Winery teams are upping the game with online shipping strategies and I have seen a considerable increase this past year in flat fee case promotions such as $1 or $10 flat fee shipping on any mixed case.
- Consumers are having more fun buying wine online. Studies continue to reveal that the majority of online shoppers are now making purchases from a mobile device. Three clicks in five minutes or less is now the expectation for mobile customers.
- Consumers can now depend on shorter turnaround times. UPS and FedEX are now all in to help wineries compete as e-commerce businesses with 3-5 day shipping options around the nation. Investments in technology have improved deliverability of wines during hot and cold periods.
Does your team have the tools necessary to grow online wine sales by 20% in 2017? Watch for the DTC Wine Workshops 2017 Class Catalogue releasing on December 5th. We will be offering 60+ workshops this next year with a heavy focus on conversion from in-person to online as well as customer retention programs.
Ready to get the ball rolling now? We have a group of 14 Direct to Consumer Wine Consultants available to support your winery team on a project-by-project basis. Schedule an onlinet training or a customized workshop at your winery. For a bit of extra inspiration, review the DTC Case Study Series HERE or checkout our latest Testimonials HERE.
I hope that you enjoy this monthly DTC Wine News update and we look forward to connecting with you at an upcoming workshop or event.
DTC Wine Workshops