Sandra Hess


About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.


Winery Managers: Attend DTC Wine Management Academy

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE AUGUST 23rd. Ideal for any winery manager responsible for direct sales, tasting room and club management, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC […]


9 EASY Marketing Tricks To Sell More Wine

GUEST BLOG POST featuring Melissa Leiter, a member of the DTC Consultant Network and owner of New Vines Marketing. 9 EASY Marketing Tricks To Sell More Wine When it comes to marketing your winery, knowing where to start is typically the hardest part. There are so many modern ways of […]


Winery Reservation Management Software for offering Elevated Tasting Experiences

Recorded Workshop with Audio and PPT: Winery Reservation Management Software for offering Elevated Tasting Experiences) Sandra Hess, founder of DTC Wine Workshops, joined a panel discussion at DTC Wine Symposium on January 12, 2017. The group puts on their detective hats and discussed the hot topic of reservation programs. Which reservation […]


2017 Silicon Valley Bank State of the Wine Industry REPORT

On January 18, 2017, I had the opportunity to watch the live video cast of this presentation featuring SVB Wine Division Founder and EVP Rob McMillan. Industry leaders joining him in 2017 were Amy Hoopes, President, Wente Vineyards, Dan Leese, President, V2 Wine Group and Paul Mabray, VP, Social Media & […]


Having Trouble Keeping New Talent Around?

Guest Blog Post featuring Ken Majer, author of four books on values-based corporate culture and leadership values and member of the DTC Consultant Network.  December 22, 2016 Keeping new talent is only one of the many issues wineries face as the industry is facing many changes. There is a sea change […]


DTC Wine Sales News – December 2016

Greetings! “It’s the most wonderful time of the year” – and this rings so true for many winery teams wrapping up 2016 and preparing end of year direct sales reports. According to Wines & Vines Analytics/ShipCompliant, Direct-to-consumer (DtC) shipments increased in the tradit ionally strong month of November. Sales topped $332 […]


DTC Wine Sales News – November 2016

  CONGRATULATIONS to the winery teams who have worked strategically to GROW direct wine sales while RETAINING loyal customers this year. Your efforts have paid off according to the latest report in Wines & Vines!   Greetings! Well, the numbers don’t lie. Winery teams who have invested in direct to […]