Workshop Description: Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this 45-Minute Online Workshop
Presenters: Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant.
Finding and Retaining Talent for Your DTC Culture
• Top five principles for helping staff adapt to change
• How to build and sustain staff with effective incentives and promotions
• A case study: building and sustaining a strong values-based DTC culture
You have the Right Talent in place, NOW WHAT?
• How to effectively match the proper technology to the task
• How to motivate and support with technology training
Redefining Sales Conversion Paths
• Leverage the ideal blend of talent and technology to better convert first-time visitors into repeat buyers
• Mapping in-person to online sales touch-points
Let Technology do the Heavy Lifting
• Measurements of success once the ideal blend of talent and technology is in place
• Customer and employee experience touch-points for the long run
EARLY-BIRD DISCOUNT GOOD THROUGH FEBRUARY 28TH!
What are Winery Teams saying about DTC Wine Workshops? Read Testimonials HERE.