Case Studies


In response to industry requests, DTC Wine Workshops launched the Case Study Series in April, 2015. Winery teams need more concrete information about the return on investment (ROI) of direct to consumer wine sales strategies and technologies, conversion and retention programs as well as online marketing programs when making important business decisions.  You asked, we delivered. Each case study features a technology partner and winery manager. To learn more about how DTC Wine Workshops helps wineries grow direct wine sales and retain loyal customers, contact: sales@dtcwineworkshops.com.


DTC Wine Case Study Series #8 – “ROI of using WineDirect Fulfillment Services featuring Zaca Mesa Winery”

April 6, 2017. In our eighth episode of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops met with Kori DeVries, Direct to Consumer Manager, Zaca Mesa Winery and Jim Agger, Vice President of Business Development, WineDirect to uncover the true ROI of outsourcing fulfillment services to WineDirect.


 

DTC Wine Case Study Series #7 – “ROI of using CellarPass Reservation Management Tools featuring Wente Vineyards”

March 2, 2016. In our seventh episode of the DTC Wine Case Study Series, Brendan Finley, VP of Hospitality at Wente Vineyards in Livermore met with Sandra Hess, founder of DTC Wine Workshops to share helpful tips, advice and the true ROI of using Cellar Pass Reservation Management Tools.

DTC Wine Case Study Series #6 – “ROI of using Vin65 Mobile POS featuring Gloria Ferrer”

December 9, 2015. In our sixth episode of the “DTC Wine Sales Case Study Series,” Sandra Hess, founder of DTC Wine Workshops, met with Geraldine Ferrer, VP of Operations and Zach Elliott, Technical Systems Guru at Gloria Ferrer to understand the true ROI of using Vin65 Mobile POS. Geraldine and Zach share best practices for leveraging Mobile POS in combination with excellent customer service processes to grow direct wine sales and retain loyal customers. Geraldine reveals measures of true return on investment (ROI) as it relates to DTC revenue growth and customer service improvements.

DTC Wine Case Study Series #5 – “ROI of using Social Strategy and VinTank to Grow Direct Wine Sales & Retain Loyal Customers”

November 3, 2015. In our fifth episode of the “DTC Wine Sales Case Study Series,” Sandra Hess, founder of DTC Wine Workshops, met with Craig Camp, Managing Partner at Cornerstone Wine Cellars and Brandon Farley, Community Manager at VinTank.  Craig and Brandon share best practices for leveraging the VinTank tool in combination with a strong social strategy to grow direct wine sales by reaching new audiences and also retaining loyal customers.  Craig reveals his measures of true return on investment (ROI) as it relates to revenue growth and customer retention.

DTC Case Study Series #4 – “ROI of using ShipCompliant and In-House Shipping Strategies featuring Grgich Hills”

September 1, 2015. In our fourth episode of the “DTC Wine Sales Case Study Series,” Sandra Hess, founder of DTC Wine Workshops, met with Ernie Veniegas, Wine Club Manager Grgich Hills and Jeff Carroll, VP of Product Development ShipCompliant, to uncover the true return on investment (ROI) of using ShipCompliant in combination with exceptional customer service to sell wine direct to consumer.


DTC Case Study Series #3 – “ROI using WineDirect Outbound Services for Call Campaigns featuring Duckhorn Vineyards″

July 9, 2015. In our third of the “DTC Wine Sales Case Study Series,” Sandra Hess met with David Crum, Loyalty Marketing Manager at Duckhorn Vineyards, and Terry Hegarty, General Manager at WineDirect Outbound, to uncover the true return on investment (ROI) of contacting customers by phone in between visits. One key take-away from this informative case study: […]


DTC Case Study Series #2 – “ROI of E-Commerce Website Design featuring Silver Trident  Wines, Part Two″

June 30, 2015. As wineries are realizing the clear advantages of selling direct to consumer, now is the time to ensure that winery websites are e-commerce ready, mobile optimized and responsive to be viewed properly from any device (desktop, tablet or smartphone). John Gavin, on of our DTC Network Consultants, is a winery e-commerce design specialist. In the […]


DTC Case Study Series #2 – “ROI of E-Commerce Website Design, featuring Silver Trident Wines, Part One″

May 22, 2015. As wineries are realizing the clear advantages of selling direct to consumer, now is the time to ensure that winery websites are e-commerce ready, mobile optimized and responsive to be viewed properly from any device (desktop, tablet or smartphone). John Gavin, on of our DTC Network Consultants, is a winery e-commerce design specialist. In the […]


DTC Case Study Series #1: “ROI us using Vin65 Mobile POS featuring William Chris Vineyards”

April 20, 2015. Our first case study features the topic of Mobile POS, as exemplified in the way that William Chris Vineyards in Hye, Texas, implemented it to better serve their customers and augment their direct to consumer sales.