winery training


2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar. Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity […]


DTCWW Good to Great Series #8 – Rethink Winery Events

[November 29, 2023 – Sandra Beals] As our clients prepare for 2024 visitation, now is the time to rethink the WHY behind winery events. Today, most wine brands don’t have the luxury of hosting the same event five years in a row as loyalists want to be intrigued and inspired […]


DTCWW Good to Great Series #7 – Be an Admired Winery Brand

[October 26, 2023 – Sandra Beals] The luxury market is undergoing a significant transformation as it adapts to the growing spending power of Gen Z consumers. Along with Millennials, these individuals accounted for “the entire growth of the luxury market in 2022,” according to Bain & Company, and are predicted to […]


2013-2023 A Decade of Direct Wine Sales Success Stories

[July 31, 2023 – Sandra Beals – 20 to 30 minute read] 2013-2023 A Decade of Direct Wine Sales Success Stories “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Benjamin Franklin Ten years ago this month, I founded DTC Wine Workshops Consulting Agency. […]


DTCWW Good to Great Series – #4 “Personalize and Customize ”

[June 22, 2023 – Sandra Beals] With more winery choices than ever, remaining relevant and appealing has gotten a lot more challenging. There isn’t a “one size fits all” formula for standing out in the crowd, but a common theme of our most successful winery clients is the ability to […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

“DTC Wine Sales Training: Developing All-Star Teams” is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How […]


DTCWW Good to Great Series – #3 “Know your Audience”

[May 24, 2023 – Sandra Beals] How do high performing hospitality teams go from good to great when hosting tasting room guests? Seasoned winery hosts first know their audience before sharing a wine presentation with relevant stories. In this post-pandemic period, time is the #1 commodity of winery visitors as […]


Sandra – Moderator at Wine Industry Sales Symposium Santa Rosa, CA

Hear from DTC Wine Workshops founder, Sandra Beals, as she moderates an important discussion with wine industry leaders. “Leveraging DTC Wine Sales Insights to Grow Sales Nationally” conference session on May 11th @ 11:00-11:45. REGISTER HERE. This session, featuring notable wine industry experts, will focus on how your direct-to-consumer sales […]


DTCWW Good to Great Series – #2 Develop a “Care Culture”

[March 28, 2023 – Sandra Beals] How a hospitality team makes guests feel begins with how each team member is supported by the leadership team. Top performing winery teams have adopted Care Cultures for many years including iconic brands ranging from Cakebread, Trinchero, Wente, Domaine Carneros, and Silver Oak/Twomey, to […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key […]


DTCWW Good to Great Series – #1 Become “Winery Community Builders”

[January 27, 2023 – Sandra Beals] Today, I am excited to release the DTCWW Going from Good to Great Series #1 “Become Winery Community Builders”. Watch for a year full of articles focused on proven models and tools for success as DTC Wine Workshops gets ready to celebrate our 10 […]


DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

The “DTC Wine Sales Training Program” is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery […]


Top Direct Wine Sales Tools for 2023

[December 29, 2022 – Sandra Beals prev Hess] Winery teams across the globe leverage DTC Wine Workshops proven methods and training programs to capitalize on what is now a $4.3 billion dollar industry in wine shipped producer to consumer last year. While wine shipment volume was 9% down year over […]