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DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way […]


DTC Wine Compliance: The Winning Formula

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a […]


DTC Wine Business Design: Creating an Integrated Action Plan

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by […]


Wine Brand Ambassador Workshop SONOMA

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. Join the “Wine Brand Ambassador Workshop” Sonoma! This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a […]


DTC Wine Strategy: Growth Planning in a Growth Industry

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]