Presentation Unique to our Wine Region


The Calaveras Winegrape Alliance has been working with Sandra Hess and DTC Wine Workshops for approximately three years. Sandra worked with a few of our local wineries individually and provided exceptional education in regards to building their brand, increasing sales and streamlining their efficiency. The individual wineries were so happy with their results that our wine alliance organization developed a plan to implement a series of workshops for our winery members. What I appreciate the most about Sandra is that she does not cookie-cutter her presentations. She has really taken the time to research our unique region, secret shop our wineries to get a feel for the tasting room experience and has talked with a number of wineries and their staff before preparing a lecture or educational workshop that was custom tailored to our region, where we are today in terms of growth and market share and where we want to be in the future. She has been an invaluable resource and advocate for our small growing wine region.


About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.