DTC Wine Workshops is pleased to share latest testimonials from satisfied customers throughout the nation.  Our clients have learned best practices for growing direct wine sales, expanding brand awareness and retaining loyal customers.

“Sandra – thank you so much for yesterday’s presentation and discussion (October 5, 2016), the content was very relevant and timely, as well as engaging and very helpful.”

Thank you!
Kelly Harden
Loyalty & Membership Manager





“Sandra – It was so nice meeting you last week. You’re class was super informative and I hope to experience more of your lectures/ workshops to come.”

Lindsay A. Borenstein, CS
Manager – Wine and Beverage Operations
The Culinary Institute of America







“Sandra – Thank you again for a wonderful presentation at the CANVAS event this morning (February 16, 2016). I found your content to be very interesting and helpful. I look forward to sharing it with my team.”

Sonya Thurston
Wine Educator
Joseph Phelps Vineyards

joseph phelps





“Hi Sandra – Thank you for a great and informative workshop yesterday (February 16, 2016). It was great meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting.”

Ian Dooley
Tasting Room Manager
VIADER Napa Valley







“Sandra, the Staying Connected Workshop that you presented on February 16, 2016 was very helpful and useful with simple tips and tricks to retain memberships. Thank you!”

Emily Smith
Director of Consumer Sales
Long Meadow Ranch

long meadow ranch




“Sandra, I wanted to send a quick note of thanks to you for your presentation at the Napa Valley Hospitality Forum today!  I got a lot out of it, and really appreciated your time and efforts.”

Jenn Rossi
Director of Consumer Sales
Miner Family Wines





“Sandra, I attended your workshop and wanted to take an opportunity to reach out and thank you for a great seminar. Your workshops and online studies are such a great way to get insight. If you find yourself offering another seminar in Paso Robles or the local area I will be sure to attend.”

Melissa Swanson
Sales and Marketing Manager
Alta Colina Winery




“The Stay Connected Workshop is a great way to stay connected with current trends in the DTC world, which is always changing. Sandra brings some heat with lots of examples and tactics / strategies to essentially help wine professionals not let stuff slip through the cracks by making sure the winery keeps it’s clients continually engaged in meaningful ways and not let the “love” fade. I was able to come back to my team and create a pacing schedule based on a template that was provided and implement these strategies immediately. I highly recommend the workshop and I will be back for the remaining series.”

Rosco Eakins
Hospitality Director
Chase Cellars

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“DTC Wine Workshops provided us with a DTC Strategic Wine Sales program that worked! We contracted with Sandra Hess at DTC Wine Workshops in March 2015 to help us improve conversion rates in the tasting room, make wine club improvements and increase direct wine sales. Sandra provided a DTC Sales Strategic Plan that included data analytics, wine club analysis and staff training. Sandra also assisted with content development to communicate a genuine brand story and showcased Andretti Winery’s “Old World Charm” experiences. Tasting room traffic has increased as a result of her published articles in Wine Country this Week. Our team has also improved customer service and conversion rates. 2015 was the best year we have had in several years. We closed down 15 wholesale markets and placed more emphasis on direct wine sales and it paid off with a 14% sales increase at 70% gross margins. Direct to consumer wine sales is the way to go. I highly recommend DTC Wine Workshops.”

Joe Antonini
Andretti Winery





“The DTC seminar presented on October 28, 2015 was absolutely packed with tools and practices that have empowered my student wine makers and staff. Not a minute was wasted. I love how you not only provided us with a very complete list of contemporary sales practices, but you also gave us the resources to make implementation practical. Your seminar had the biggest ROI of anything we did this year! Thanks so much.”

Kevin Smith
Sales & Marketing Manager
Fresno State Winery

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“Sandra, Just a quick note to say “THANK YOU SO MUCH” for the fabulous lecture on Do’s/Don’ts of DTC sales at Merryvale on November 3, 2015. It was great to see the audience glued to your presentation. We know it takes a great deal of time and effort to put together a great lecture, so we very much appreciate your top-notch presentation.”

Marcia Macomber
Marketing Director
Women for WineSense Napa Sonoma

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“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery.  Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues.  Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.”

Lise Ciolino
Montemaggiore Winery
Healdsburg, CA

montemaggiore winery




“Thank you again for your time and expertise. I feel like the $495 spent on the information you provided will pay for itself over and over again. Thanks for everything!”

Laura Graham
Courtyard Wineries
North East, PA

courtyard wineries




THE SCORES ARE IN!  Survey comments about Sandra’s presentation “Measuring DTC Sales Success” at the Vin65 Roadshow in Walla Walla, WA on May 26, 2015:

  • As a TR manager – DTC is my passion. Thank you for reminding me & inspiring me to reach out & build better relationships
  • Loved the personal touch as intro – really helped to open new ideas with newsletters and emails
  • Interesting points – as a TR associate & customer your points showed how some observed/experienced situations could have been better handled.
  • Thank you for making your points so clear and easy to understand





“It’s rare when you find a webinar series that is this inspiring. Sandra has put together a clear, informative, and creative series that gives me tons of fun new ideas. Our winery’s marketing and web presence has improved with each month’s presentation. Thanks for all the great ideas and information Sandra!”

Kielly Lewis
Foxen Vineyard
Santa Maria, CA

foxen wine





“Sandra has been incredibly helpful in assisting us define and achieve our Direct to Consumer goals as a young, boutique winery.  I look forward to working with Sandra in the future as we continue to grow and further our DTC reach.”

Tricia Record Swartz
Record Family Wines
San Miguel, CA

DTC wine workshops





“Hi Sandra – I just wanted to take a moment to say that was a really great session today. I will digest my five pages of notes over the next few days! I have received so many “take aways” from all of the sessions that we will be implementing here at Brassfield. Thank you so much for your time and attention. It was all incredibly well-organized and well thought out.”

Jan Spitzka
Brassfield Estate Winery
Clearlake Oaks, CA

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“I HIGHLY recommend these workshops. I can’t believe how much incredibly valuable information and insights I got. Sandra’s knowledge is way worth the cost.”

Tricia Slavik
Hovey Winery
Murphys, CA

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THE SCORES ARE IN!  Survey comments about Sandra’s presentation “Measuring DTC Sales Success” at the Vin65 Roadshow in Calaveras County on April 23, 2015: 

  • Super helpful for smaller wineries like us
  • Direct, intimate, fluid. Sandra – best public speaker of the day. Knowledgeable – knocked it out of the park!
  • Very informative – makes me want to work with you to increase our image/feel
  • Excellent content & clear delivery





For more information about DTC Wine Workshops and the DTC Consultant Network fill out the contact form below or contact us at (707) 681-5120. Cheers!