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September 2017

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

September 26 @ 10:00 AM - 11:30 AM
$150.00

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your revenue • Learn how to…

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DTC WINE SALES: Holiday Sales Prep Workshop

September 27 @ 1:00 PM - 2:30 PM
$200.00

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY TO BUY. Set up a series of promo codes that will transform winery visitors to online buyers…

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DTC WINE SALES: Holiday Sales Prep Workshop

September 28 @ 9:00 AM - 10:30 AM
$200.00

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY TO BUY. Set up a…

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DTC Wine Analytics: Leveraging your Intelligence Data

September 28 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017 and 2018. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing and…

Find out more »
October 2017

DTC Wine Compliance: The Winning Formula

October 11 @ 1:00 PM - 2:30 PM
$150.00

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business with the winning formula. Jenni…

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DTC WINE SALES: Holiday Sales Prep Workshop

October 11 @ 1:00 PM - 2:30 PM
$200.00

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY TO BUY. Set up a…

Find out more »

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

October 12 @ 9:00 AM - 10:30 AM
$150.00

What is the difference between a Brand Ambassador and a Spokesperson?  By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you need to find a…

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TOP FIVE Member Management Tools Workshop

October 18 @ 9:00 AM - 10:30 AM
$150.00

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina reveals the TOP FIVE TOOLS…

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DTC Wine Analytics: Leveraging your Intelligence Data

October 19 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017 and 2018. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing and…

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DTC Wine Management Academy (4-PART SERIES)

October 26 @ 1:00 PM - 2:30 PM
$595.00

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE October 26th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four weekly workshops…

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November 2017

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

November 1 @ 9:00 AM - 10:30 AM
$150.00

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage publicity Train spokespersons including tasting…

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Branding for Direct Wine Sales Success

November 2 @ 9:00 AM - 10:30 AM
$150.00

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. The registration fee for this live workshop is $150 per attendee. REGISTER HERE Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to…

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Top 3 Marketing Tools for Creating Lifetime Wine Buyers

November 7 @ 10:00 AM - 11:30 AM
$150.00

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your revenue • Learn how to…

Find out more »

DTC Wine Strategy: Growth Planning in a Growth Industry

November 9 @ 9:00 AM - 10:30 AM
$150.00

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business…

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TOP FIVE Member Management Tools Workshop

November 15 @ 9:00 AM - 10:30 AM

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina reveals the TOP FIVE TOOLS…

Find out more »

DTC Wine Business Design: Creating an Integrated Action Plan

November 16 @ 9:00 AM - 10:30 AM
$150.00

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University responsibilities into the local wine…

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December 2017

DTC Wine Compliance: The Winning Formula

December 5 @ 1:00 PM - 2:30 PM
$150.00

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business with the winning formula. Jenni…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

December 6 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing…

Find out more »

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

December 12 @ 10:00 AM - 11:30 AM
$150.00

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your revenue • Learn how to…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

December 13 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing…

Find out more »
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