Recorded Webinars


May 24, 2017 Sandra Hess, founder of DTC Wine Workshops, interviewed Melissa Leiter in this introductory webinar. Melissa Leiter is the Owner of New Vines Marketing and a member of the DTC Consultant Network. Melissa is an inbound marketing specialist supporting small to mid-size wineries. Melissa gives tips on how to win with social media marketing as well as email campaigns. Melissa also shares a few case studies in this informative webinar. To learn more about Melissa, visit her BIO page HERE

April 6, 2017 Winery teams: what is the true ROI of using WineDirect fulfillment services when selling wine direct to consumers nationally? Find out in this informative case study. Sandra Hess, founder of DTC Wine Workshops, met with Kori DeVries, Direct to Consumer Manager, Zaca Mesa Winery and Jim Agger, Vice President of Business Development, WineDirect to understand how outsourcing fulfillment to WineDirect has increased direct wine sales to consumers nationally and also helped with retention of 3000 club members.

November 21, 2016 Sandra Hess, founder of DTC Wine Workshops, meets with DTC Consultant Network Member Kevin Smith to learn more about how we supports wineries directly as a Strategic Planning consultant. On top of serving as the Business and Marketing Director at Fresno State’s 6,500 case Winery and lecturing in Winery Business and Marketing courses, Kevin Smith extends his University responsibilities into the local wine industry through research, student internships and consulting. Kevin shares Strategic Planning for DTC Wines Sales Growth Success in this informative presentation.


October 4, 2016 Cynthia shares TOP FOUR KEYS FOR SUCCESS in Winery Accounting and Operations in this introductory webinar. Cynthia supports wineries in the areas of software system implementations, financial and operational systems development as well as management of fiscal activities. Cynthia Beebout is an effective and inspirational leader with an outstanding track record of increasing profits, maximizing marketing efforts and growing case volumes.

September 22, 2016  Hear latest trends and best practices on “Winery Loyalty Management” and “Brand Development” from Kevin Smith, Business & Marketing Director Fresno State Winery, Professor at the Wine Business Program and member of the DTC Consultant Network.

August 16, 2016  DTC Consultant Network member, Stacie Jacob shares latest case studies and best practices around how to leverage Winery PR and Marketing to attract new audiences and strengthen brand value in this Introductory Webinar.

March 11, 2016 DTC Consultant Network member, Jenni Linteo shares DTC Wine Compliance Management Best Practices in this informative Introductory Webinar. Jenni is the newest member of the DTC Consultant Network and has supported small to mid sized wineries in the areas of direct wine licensing to up to 43 states nationally as well as day to day management and report filing.

February 1, 2016 DTC Consultant Network member, Patty Ross shares DTC Wine Marketing and E-Commerce Best Practices in this informative Introductory Webinar. Patty is the newest member of the DTC Consultant Network and brings a wealth of knowledge in the areas of direct to consumer wine sales and marketing best practices.

January 25, 2016 DTC Consultant Network member, Laura Larson shares Direct to Consumer sales strategies and tips your winery team can begin using immediately. Laura has an extensive background in Sales Strategy & Techniques as well as technical consulting.

January 7, 2016 DTC Consultant Network member, Dina L Northcutt presents tips for improving your winery operations and wine club processes in this informative webinar. Dina works with winery operations to identify where a winery is losing money, time and materials, then re-writes that process, offering a strategic plan to streamline functionality. She also analyzes data to uncover opportunities for improvement, as well as solutions to building wine clubs and retaining members.

November 19, 2015 DTC Consultant Network member, Carl Giavanti, presents Winery PR & Media Outreach best practices in this Introductory Webinar. To learn more about Carl’s services, visit his website HERE.

September 24, 2015  DTC Consultant Network member, Ken Majer, presents best practices on leadership development. Author of four books on value-based corporate culture and leadership values. His work enables business leaders to build powerful and practical strategic plans based on a foundation of shared core values. Majer has been a successful management consultant and senior executive for over 30 years.

June 2, 2015  Sandra Hess, founder of DTC Wine Workshops, was interviewed at a StartUp Grind Google Talk in Marin on “The Evolution of DTC Wine Sales” in the United States.

April 29, 2015 DTC Consultant Network Member, Ryan Clark Webinar presents “Winery Marketing to Grow Direct Sales” in this Introductory Webinar. Ryan shares best practices around winery email marketing, how to increase repeat sales and nurture loyal customer relationships in this half hour introductory webinar.


April 1, 2015 Sandra Hess interviews Randy and Brooke Hester of Lightning Wines.  Learn about their journey from Texas to California and their “Texafornia” Style Wines.


November 21, 2014 DTC Consultant Network Member, Christopher Huber, shares Savvy Selling and DTC Sales Strategy in this Introductory Webinar.


November 20, 2014 DTC Consultant Network Member, Nick Karavidas, shares top three Wine DTC Brand Strategy tips in this introductory webinar.


November 19, 2014 DTC Consultant Network Member, Mitch Tarr, shares top Email Marketing and Customer Retention tips in this Introductory Webinar.


November 7, 2014 DTC Consultant Network Member, Janet Majors, shares best practices for Digital Marketing Strategy in this Introductory Webinar.


October 2, 2014 DTC Consultant Network Member, James Davenport, shares best practices for getting an e-commerce winery website ready for the Holidays.


September 16, 2014 DTC Consultant Network Member, Hilarie Larson, shares insights on Member Retention for wineries selling DTC in this Introductory Webinar.