DTC Expert: Cater Outreach to Winery Customers

Tammy Boatright Ving DirectTammy Boatright, Founder of VingDirect did a great job in her presentation this past week, offering valuable statistics and information shared around various DTC wine sales channels and the importance of paying attention to each one. Customer service is key to creating memorable experiences and building long-term customer loyalty.  From the moment a potential customer calls a winery to the day they visit for the first time, consistency is needed in delivering a WOW experience.  Great stories are shared when customers are dazzled and delighted.  Is your winery ready to deliver an exceptional customer service experience in 2014?  Check out the article at:

DTC Expert: Cater Outreach to Winery Customer – Wines & Vines – Wine Industry News Headlines.

About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.