2015 State of the Wine Industry Report


SVB wine report 2015 imageRob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf.  Direct to Consumer sales will continue as the largest growth channel for most wineries.  NOW is the time to get a strategic DTC Sales Plan in place.  A few key points from the report released today:

  • We are predicting a breakout year of growth in the fine wine category in the 14–18 percent range in 2015
  • For 2015, we are forecasting a breakout sales year in fine wine, with a year-over- year increase of 14–18 percent
  • Direct-to-consumer sales will continue as the largest growth channel for most wineries
  • Wines priced from $15–$18 will have better luck maintaining their price
  • Record yields continue on the U.S. West Coast


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About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.