Rob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf. Direct to Consumer sales will continue as the largest growth channel for most wineries. NOW is the time to get a strategic DTC Sales Plan in place. A few key points from the report released today:
- We are predicting a breakout year of growth in the fine wine category in the 14–18 percent range in 2015
- For 2015, we are forecasting a breakout sales year in fine wine, with a year-over- year increase of 14–18 percent
- Direct-to-consumer sales will continue as the largest growth channel for most wineries
- Wines priced from $15–$18 will have better luck maintaining their price
Record yields continue on the U.S. West Coast