Direct Wine Sales Evolution Series – Part Two


I was invited to speak at Start Up Grind North Bay last month about direct to consumer (DTC) sales and marketing trends in the United States. John Starr, President of Start Up Grind North Bay, asked me to share insights about how to successfully sell directly to the consumer and also retain customers after the first sale.

As a result of this exciting event, we have launched a three-part video series featuring that discussion. Part 1 was featured a few weeks back. In Part 2 below, I share the importance of using CRM to cater to loyal customers and also touch on the need to partner with distributors to service the top 30% of customers in the locations where they live.

Wineries are learning how to sell wine online and operate as e-Commerce companies in addition to their traditional roles as hospitality and brick & mortar businesses. Identifying the ideal blend of technology and processes to support each division of the winery is critical to succeeding in the rapidly growing DTC wine sales industry.

DTC Wine Workshops and the members of the DTC Consultant Network help winery teams implement systems and processes to meet the changing needs of connected customers and club members.

WATCH The Evolution of DTC Wine Sales, part two here….


About Sandra Beals

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a subject matter specialist and public speaker on the subject of direct to consumer wine sales.