Yearly Archives: 2015

Guest Blog Post by John Gavin – Winery Websites

click I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I […]

Do Phone Trees belong in Wineries?

sites de rencontre pour personnes agées Want to understand why customers and members call your winery?  Want to have more meaningful conversations with your loyal customers and fans?Want to create memorable experience the first time a visitor interacts with your staff? ANSWER THE PHONE! We have seen the results of the 2015 Wine Shipping Report from […]

DTC Wine Guest Blog Post – Christopher Huber on Gracious Greetings

Years ago I worked with Marriott, within the Residence Inn division of 300 hotels. I was fortunate to be on the Quality Assurance team with an amazing leader and six of the best peers I’ve ever had the pleasure of working alongside. We had an invigorating, challenging task: to rework […]

Guest Blog Post – Janet Majors on Wine Brand Experience

While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]

2015 State of the Wine Industry Report

Rob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf.  Direct to Consumer sales will continue as the largest growth channel for most wineries.  NOW is the time to get a strategic DTC Sales Plan in place. […]