Direct Wine Sales Case Studies #10 and #11


Direct Wine Sales Case Study #10 – July 11, 2018. What is the true return investment (ROI) when a wine brand uses telesales services to grow direct wine sales and convert customers to loyal club members?

In the tenth episode of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops interviewed Sonyia Grabski, VP of Sales & Marketing at Cornerstone Cellars and Donnie Varner, Senior VP of Sales at VinoPro Telesales Services to uncover the true ROI of calling winery customers. How can a variety of wineries leverage telesales services to grow direct sales and also stay better connected? Find out in this educational video case study.


Direct Wine Sales Case Study #11 – July 26, 2018. What is the true return on investment (ROI) when a wine brand uses benchmarking software to leverage consumer data agains peer sets to increase tasting room visitation and grow direct wine sales?

In the eleventh episode of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops interviewed Alyssa Ball, DTC Manager at Talley Vineyards and John Keleher, the founder of Community Benchmark software to learn how the solution helps winery teams uncover opportunities by benchmarking key metrics against peer sets within a specific wine region. Learn how winery teams across California are leveraging benchmarking tools in this educational video case study.

To learn more about DTC Wine Workshops and the DTC Wine Case Study Series, visit: CASE STUDIES.


About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.