2019 Winery Mystery Shop Services

We are scheduling shoppers at winery properties throughout the nation in 2019! 

Build effective direct to consumer sales and marketing strategies by leveraging the mystery shopper scorecard results as well as expert recommendations. 2019 Winery Mystery Shop Services are now being scheduled.

DTC Wine Workshops consulting agency supports wineries throughout the nation in the areas of Strategic Planning, Technical System Implementations, Staff Training & Coaching. We have conducted hundreds of mystery shops and offer a team of 16 trained mystery shoppers ready to visit your property. Most shoppers represent affluent communities and typically belong to 2-5 wine clubs, a mix of wine consumers as well as wine industry experts.

Is your staff performing at the highest level? Is there room for improvement? Are wine center guests being delighted at every visit? Uncover areas for improvement and also reward top performers with information uncovered in the mystery shops. 


All shops include a 40-point scorecard, summary report with expert recommendations as well as a presentation of “Top Three Areas for Improvement” by DTC Wine Workshops founder Sandra Hess.

To learn more or schedule a shop, visit the Mystery Shop Services Page HERE


About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.