The Consulting Team at DTC Wine Workshops helps winery teams go from good to great and avoid those Business Blind Spots…
[December 4, 2024 – Sandra Beals] What is a Business Blind Spot you ask? A “blind spot” in business refers to an area of a company’s operations or performance that is not fully understood or recognized, often representing a weakness or vulnerability that could significantly impact the business but goes unnoticed until it’s potentially too late to address; essentially, it’s a gap in awareness about an important aspect of the company, like market trends, internal inefficiencies, or customer concerns, that could hinder growth and success if left unaddressed.
Common Direct Wine Business Blind Spots include:
- Not inviting winery event guests back (outside of club member guests)
- Not focusing on the second sale and beyond when hosting first-time tasting room guests
- Not developing updated and relevant visitor experiences that keep the tasting room full of new, qualified vistors
- Not partnering with local hospitality business leaders to build referral business
- Not leveraging brand loyalists to extend brand reach to their sphere of influence
- Not working with key press contacts to pitch wine lifestyle and winery people stories
At DTC Wine Workshops, members of the DTC Consultant Network specialize in helping winery teams across the US go from good to great with proven models and success tools. Sandra Beals, the founder of DTC Wine Workshops has been serving winery teams across the globe since 2012 with hands-on training and strategic planning services. “We focus on providing the ideal blend of Talent, Tools and Technology to ensure our clients capitalize on all direct wine sales opportunities and avoid those blind spots,” Sandra shares.
About Sandra Beals
Sandra Beals is considered a thought leader in the Direct Wine Sales Industry and has developed proven methods since 2013. Sandra is a subject matter specialist who has spoken at conferences across the globe. She has been featured in Forbes, Wine Business Monthly, Wines & Vines, Market Watch, The Wine Economist, Yahoo Money, and Silicon Valley Bank on Wine, among other publications. Her deep insights serving winery teams of all sizes and models across the nation allows her to leverage proven methods and top tools to ensure success every time. Sandra doesn’t take a “one-size-fits-all approach” to strategic planning and coaching as each winery business model is unique. Find out what her clients have to say HERE.
Questions about DTC Wine Workshops Online and Onsite Consulting and Training Services? Contact us HERE.
