Born and raised in the Sonoma and Napa Valleys, Adam started working at Viansa Winery in Sonoma Valley as a young teen. He eventually received his bachelors degree in Enology from Fresno State University, and went on to earn his M.B.A. in Wine Business from Sonoma State University.
Throughout his career, Adam has worked at Benziger Family Winery, Imagery Winery, and Cathedral Ridge Winery in Hood River, Oregon and also worked along side Michael Sebastiani as the winemaker at Highway 12 Winery in Sonoma Valley for close to ten years and eventually founded Subterra Wines in 2010.
It was in 2010 when Adam joined the Advisory Board at Gliding Eagle and eventually helped his partner and CEO Jack Duan found the company, joining full time in 2015. Their vision is to use technology and a global cloud based systems approach to connect wineries and their stories directly to the top 10% of consumers around the world DIRECTLY. Gliding Eagle now works with over 100 wineries around the U.S. to help them develop a trusted global DTC channel and strategy. “The world is moving towards individual item tracking and we now have the ability to track every single individual bottle of wine from the bottling line to the consumer anywhere in the world. It is our goal every single day to help our winery clients move towards the ability to process an order from a mobile phone anywhere in the world and have the wine safely delivered in just 3 days. We have also launched the first international wine clubs from Napa Valley to China and beyond.”
Adam assists wineries with international wine sales strategic planning and fulfillment services as follows:
- Consulting around how to enable international direct wine sales at the tasting room and online
- Coaching around inventory strategies
- Coaching around how to train staff to deliver effective messages
- Consulting around how to offer an international wine club
- Coaching around signage and creating awareness in initial launch phase
In 2017, Gliding Eagle Inc received a Certificate of Excellence in Export from the U.S. Department of Commerce as well as a Certificate of Special Congressional Recognition from Congressman Mike Thompson for their work helping U.S. companies export their products around the world. IBM selected Gliding Eagle for a Global Entrepreneur Program enabling them to use their Global Cloud systems supported by blockchain technology. Also in 2017, Adam was the recipient of the ‘Marketer of the Year’ award presented by the San Francisco Luxury Marketing Council for his contributions and innovation in global wine marketing.
To learn about how Adam can help your winery build an International DTC Wine Business or provide a coaching program , please complete the form below to schedule an introductory call.