Sandra Hess

About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.

DTC Wine Sales News – December 2016

Greetings! “It’s the most wonderful time of the year” – and this rings so true for many winery teams wrapping up 2016 and preparing end of year direct sales reports. According to Wines & Vines Analytics/ShipCompliant, Direct-to-consumer (DtC) shipments increased in the tradit ionally strong month of November. Sales topped $332 […]

DTC Wine Sales News – November 2016

  CONGRATULATIONS to the winery teams who have worked strategically to GROW direct wine sales while RETAINING loyal customers this year. Your efforts have paid off according to the latest report in Wines & Vines!   Greetings! Well, the numbers don’t lie. Winery teams who have invested in direct to […]

DTC Wine Sales News – October 2016

  The value of wines shipped in September, 2016 totaled $198 million, up from $169 million the same month a year earlier. Is your winery team ready to finish the fourth quarter STRONG? Greetings! Wine consumers continue to demand more wines shipped nationally as we look at a report released in […]

DTC Wine Sales News – September 2016

  Finish the YEAR STRONG with an ideal blend of Conversion Tools, Customer Touch-Points and Retention Best Practices Greetings! As we wrap up Q3 and dive right into OND, we have a lot to celebrate. Not only are we seeing exceptional yields in the midst of this year’s harvest, but […]

“The Host with the MOST” guest blog post by Laura Larson

The Host with the MOST guest blog post by DTC Consultant Network Member, Laura Larson. As I transition my two decades of strategic selling and business development from the global world of IT software and consulting services into the world of doing pretty much the same thing with wine, I see […]


Greetings! DTC Wine Sales News, August 2016. The wine industry is abuzz as harvest is in full swing and winery teams are planning holiday events and promotions.  “We are experiencing perfect growing conditions” explains Rolando Herrera, Mi Sueño Owner/Winemaker. Herrera is preparing for his 32nd professional grape harvest. Herrera produces 10,000 cases per year at […]

DTC Wine Sales News – July 2016

  As we look back at the first two quarters of 2016, what have we learned about DIRECT WINE SALES AND CONSUMER BEHAVIOR?   Greetings! I have been hearing about a “slump” in direct wine sales for some wineries in the Napa Valley this past quarter. Since direct wine sales […]

DTC Wine Workshops celebrates Three-Year Anniversary!

Today, DTC Wine Workshops celebrates its THREE YEAR-ANNIVERSARY! Sandra Hess, founder of DTC Wine Workshops, shares her excitement. “I am thankful for the support of incredible clients, partners and members of the media as we have worked together to grow direct wine sales in the United States over the past […]