New Hire Onboarding Training Program, Hospitality Service Training, and Executive Leadership Courses ideal for Winery Teams Across the US, Canada, and Australia [Sandra Hess – January 18, 2022] Today, DTC Wine Workshops Training Firm launches the first of its kind, “Direct Wine Sales Online Learning Management System” as a response […]
[Sandra Hess – December 30, 2021] ✓ Updated Communication Tools to Better Connect with Wine Brand Loyalists On December 9th, Constant Contact published a report detailing the average email open rates by industry type. The Retail/Direct Selling category shows an average open rate of 18.7% with a click-through rate of […]
As we prepare our Thanksgiving tables for time with family and friends, we also have an opportunity to thank long-term loyalists and top consumers. When we analyze key data points for a variety of winery clients across the nation, we identify key measures of success as well as areas for […]
[Sandra Hess – October 12, 2021 – DTC Wine Sales Blog] Tool #1 – Start at the Top The January 2020 Pandemic taught us a lot about being nimble and adjusting. During this time of pandemic recovery, most wine regions throughout the US have suffered from staff shortages. We have […]
[Sandra Hess – August 19, 2021 – San Francisco, CA] With about 65% of US wineries falling into the “small (up to 5000 cases produce annually)” and “very small (up to 2500 cases produced annually)” categories, wine enthusiasts want more intimacy with brands they reinvest with. Over the past four […]
[Sandra Hess – July 27, 2021 – San Francisco, CA] As the US wine industry continues to recover from the 2020 pandemic, most of our clients are struggling to find qualified talent for both front-of-the-house and back-of-the-house-positions. We have spent quite a bit of time updating job descriptions and training […]
[June 8, 2021 – Santa Rosa, CA] On May 26th, Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, moderated an insightful discussion, for Wine Industry Network at the virtual Wine Industry Symposium. She brought together Efrain Barragan – Director of Digital Marketing, Cliff Family Winery St Helena, […]
[May 7, 2021 – Sandra Hess, DTC Wine Workshops Expert Editorial] Greetings wine industry friends! I have been asked to develop an article best approaches to developing tasting room tip policies. This question has come up quite often during the past five years as we have helped winery teams across […]
March 24, 2021 – This spring, we encourage our clients and direct-to-consumer teams to carve out some time to conduct a DTC Wine Sales Health Check. Now, is the time to analyze performance across all direct sales channels, reward for success and, course-correct where needed. Many hospitality teams have learned […]
Winery Leaders and Trend Setters Across the Nation Join this Private Group for a Monthly Problem-Solving Session in the Virtual Space [February 3, 2021 – Northern California] Members of the DTC Consultant Network, a division of DTC Wine Workshops, have been serving winery teams in almost every major wine region […]
#WineBiz Winery Owners & Direct to Consumer Managers can get the most out of this year’s DTC Wine Symposium with these top tips. The DTC Wine Symposium is presented by Free the Grapes! This annual fundraising event has raised more than $1 million for Free the Grapes’ PR campaign, and […]
January 12, 2021 – Sandra Hess, DTC Wine Workshops [20-30 minute read] Many direct to consumer teams in wine regions across the nation have been pivoting and adjusting to life’s catastrophes for several years now. From devastating fires that repeated seasons to floods and now a pandemic. Whether iconic wine […]
Winery teams prepare to entertain guests from the comfort of their homes this holiday season due to pandemic. [October 6, 2020] Sandra Hess, founder DTC Wine Workshops #1 Let’s take look at what the wine industry learned since mid-March as we prepare for the “At-Home Holiday Season”: This year, the […]
On September 3, 2020 Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist, moderated a panel discussion for the Wine Industry Network Symposium featuring three members of the DTC Consultant Network. In this roundtable discussion, these four specialists uncover the Top 5 Wine Consumer Engagement Strategies high-performing wine […]
Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist moderated a discussion with three winery clients who shared Virtual Winery Program Case Studies. July 8, 2020 – Wine Industry Advisor and DTC Wine Workshops joined forces to provide wine industry members with a first of its kind, “Virtual […]
