Sandra Hess


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About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.

[Video Interview] Shana Bull – Winery Video Marketing & Storytelling

May 5, 2020 – Latest News from DTC Wine Workshops! [Video Interview] Shana Bull – Winery Video Marketing & Storytelling Consultant joins the DTC Consultant Network Today, we have the pleasure of welcoming Shana Bull to the DTC Consultant Network in this Video Interview. Sandra Hess, founder of DTC Wine […]


Sandra Hess Virtual Wine Tasting Program Instruction

Virtual Winery Offerings: Top 5 Rules of Engagement

Winery team planning during SIP (Shelter in Place) and Beyond… Sandra Hess, founder of DTC Wine Workshops shares the Top 5 Rules for engaging wine producer to consumer during Shelter in Place and Beyond. DTC Wine Workshops was the first to launch Virtual Winery Program Development Web Training and has […]


Vlog Release: Relevant Wine Consumer Communication Tools Key to Engagement

January 15, 2020 – Vlog #1 features DTC Wine Workshops founder Sandra Hess, sharing tips for improving consumer engagement by offering relevant communication tools. Subscribe to new DTCWW Vlog to receive the Wine Consumer Communication Checklist and a new Direct Wine Sales Vlog every month! Watch for next release on February […]


Top 4 Digital Wine Marketing Tips Guest Blog Post

Guest Blog Post Featuring Laura Perret Fontana, Digital Wine Marketing Strategist & Member of the DTC Consultant Network Top 4 Digital Wine Marketing Tips Guest Blog Post How much time do YOU spend online? The U.S. consumer spends on average 24 hours a week!* With this significant figure, almost all […]


2019 Winery Mystery Shop Services

We are scheduling shoppers at winery properties throughout the nation in 2019!  Build effective direct to consumer sales and marketing strategies by leveraging the mystery shopper scorecard results as well as expert recommendations. 2019 Winery Mystery Shop Services are now being scheduled. DTC Wine Workshops consulting agency supports wineries throughout the […]


Top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season

Does your Winery DTC Team have a Plan in Place to Reward and Recognize Brand Loyalists during the Holidays? Get the top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season! We know the drill….DTC sales and marketing managers need to release Holiday Gifting Campaigns by October 15th to […]


DTC Wine Workshops Celebrates 5 Year Anniversary

Castro Valley, CA – July 30, 2018 Today, DTC Wine Workshops consulting agency celebrates five years of serving winery teams throughout the United States, Canada and Australia. Heartfelt gratitude goes out to our clients and partners as each person has made this journey an incredible one. From day one, our […]


Direct Wine Sales Case Studies #10 and #11

Direct Wine Sales Case Study #10 – July 11, 2018. What is the true return investment (ROI) when a wine brand uses telesales services to grow direct wine sales and convert customers to loyal club members? In the tenth episode of the DTC Wine Case Study Series, Sandra Hess, founder of […]


DIRECT WINE SALES: It’s time to RETHINK Loyalty Programs!

DIRECT WINE SALES: It’s time to RETHINK Loyalty Programs! Sandra Hess, founder, DTC Wine Workshops Consulting Agency June 26, 2018 There are two BIG CHALLENGES in direct to consumer wine sales today that I hear about in almost every wine region when presenting workshops and working with clients. Challenge #1 […]


How are Wine Brands Engaging with Today’s Wine Consumer?

How are Wine Brands Engaging with Today’s Wine Consumer? 5/15/18 San Francisco, CA – At DTC Wine Workshops, this question comes up on a regular basis among our winery clients across the nation. Wine consumer engagement trends have disrupted the wine industry for the past decades as enthusiasts can now […]


Wine Club Competition Today and How to Stay Relevant

As direct to consumer wine sales throughout the US continue to grow at a pace of 10-25% year over year, we know that wine club competition today is more fierce than ever. I encourage direct wine sales team members to gather together and update strategic sales & marketing plans by […]


Why your Wine Brand Needs a Digital Marketing Strategy

While email is still the number one communication method chosen by club members surveyed among our clients throughout the US this past year, we also know that open and click-through rates from this important customer segment continue to decline. With over 9000 wine brands competing for wine consumer attention across […]