Sales Strategy & Tips


Guest Blog Post – Janet Majors on Wine Brand Experience

While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]


DTC Wine Sales 2015 Checklist

Start 2015 off right by implementing the DTC Wine Sales Checklist: 1.  Attend DTC Wine Management Series kicking off online on Tuesday, January 13th and running for four weeks. Includes an e-workbook and 1.5 hour coaching session to build DTC Strategic Plan. Register at:  EVENTBRITE 2.  Subscribe to DTC Wine Workshops […]


Get Your Winery Website Ready for the Holidays

In the third webinar of our “Meet the Network” series on September 30, James Davenport shared his top tips for how to prepare your website for the upcoming holiday season. Top Takeaways: Ensure Your Website is Mobile Friendly.  Does it work on mobile devices? Is it responsive? Shipping Sells. Create a […]


Direct Wine Success Series: Customer Retention Tips

In the second webinar of our “Meet the Network” series on September 16th, Hilarie Larson shared her top customer retention tips for a healthy direct-to-consumer wine business healthy.  Here are the top 5 takeaways: Stories Sell Wine – What’s Yours? Find your story & present a cohesive image Hire the Face of Your Winery. Recruit and […]


Social CRM for Your Winery: Get Connected in 30 Minutes or Less

Are you a Vin65 user? Did you know that as part of your subscription you also get access to VinTank, the leading social CRM platform for wineries? DTC Wine Workshops and the DTC Consultant Network has teamed up with VinTank to help you make the most of their platform and […]


Direct Wine Sales Success Series: Top Tips Webinar

In the first webinar of our DTC Consultant Network Intro series on September 4th, Sandra Hess shared sales strategy tips for growing direct-to-consumer wine business. Top Takeaways: The customer is the center of the DTC universe. Make sure you build your strategy around them! Identify the ideal blend of process & technology.  Do […]


SVB on Tasting Room Best Practices

Recently, Silicon Valley Bank and Wine Business Monthly conducted a survey on Tasting Room best practices.  Here, SVB’s Rob McMillan, Wine Business Monthly’s Cyril Penn and an industry panel discuss the findings and share insights into: Conversion rates of visitors to buyers Impact of venue choice on tasting room success Regional […]


Drive DTC Wine Sales and Keep ‘em Coming Back!

In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive DTC wine sales and keep your biggest […]


Direct to Consumer Wine Sales Webinar Series

DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST. 3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased […]


“DTC Done Right” event at Hall Wines

The Luxury Marketing Council of San Francisco, in partnership with Napa Valley Vintners, Sonoma County Vintners and CANVAS hosted a one-day Boot Camp for sales, marketing and hospitality personnel yesterday at Hall Wines in St. Helena.  A little over 300 winery attendees turned out for this informative and well organized […]


Wineries socially share the LOVE this Valentine’s

It’s a week before the big day and I was curious to see how wineries are leveraging social outlets to connect with fans and share the love.  Does your winery have a social content calendar in place to capitalize on direct to consumer sales during the Holiday’s?  Wineries using promo […]


Direct Wine Sales: Top 5 Holiday Sales Tips

Shoppers are in full swing as Holiday celebrations are upon us.  Direct to Consumer wine sales are up so this is a great time for wineries to cater to the online buyer.  In a recent report released by Truett-Hurst Inc. DTC Sales are up by 24% due to an increase […]


VinTank and Delectable: Imagine a World……

Imagine a world where you could take a picture of a wine bottle using an App on your smart phone and instantly find out everything you need to know about that wine. Now imagine buying that wine right from the App after reading up on wine notes, ratings, etc. Now […]


Wine BizCast Episode 2: How to Retain Wine Club Members

We had a lot of fun with a ladies only episode of The Wine Bizcast.  The Panelists were asked the following questions: 1. How do events play a part for wine club retention? 2. What are some creative wine club benefits you have seen offered? 3. How can wineries anticipate […]