I had the opportunity to present at Fresno State Winery last week and thought it would be fun to share some insights from my experience. I was asked to prepare an Introduction to Direct-To-Consumer Wine Sales for 45 students that included necessary technologies and processes based on latest DTC buying […]
I came across this article about a presentation Joe Roberts gave at the Nederburg Auction in South Africa this last week on the US Wine Market. He touches on an important point around targeting buyers by generation. If you focus on Baby Boomers exclusively you are dead. Selling story is […]
I was invited to join as a guest speaker in the first show of its kind in the Wine Industry. Check out this Podcast moderated by Courtney Holmes, Founder of “Talk is Sheep Marketing” as she facilitates a discussion around Tasting Room Trends and Best Practices. This Podcast was recorded […]
The Vintage Point It is the first show of its kind to air in the wine industry. It was inspired by the juicy and fun format of the ABC daytime show, “The View” and the podcast, “The Beancast”. The show is about taking the masterminds in the wine business industry […]
What is your ONLINE STRATEGY? There were 245,203,319 Internet users in the US (representing 78.1% of the population) at mid-year 2012, according to Internet World Stats, December 2012*. The amount of time spent online rose about 20% to more than 30 hours weekly. Affluent Millennials, defined here as those aged […]
“Younger Generations redefining the wine scene” Click Here to Watch Video This article picked up by ABC Local* recently caught my eye. There are 70 million millennials who use apps to do just about everything! Sipping, exploring and experiencing wine is a new activity that the younger scene is all about. In […]
We all know what we like and we all have our differences – this is a great thing! Wineries are in a unique position to create long-term relationships with customers by getting to know their preferences. This doesn’t mean that you need to memorize every wine club members name and […]
