Grow Direct Wine Sales & Retain Loyal Customers

Loading Events

« All Events

  • This event has passed.

Brand Ambassadors Workshop – Who? What? How?

May 10, 2017 @ 8:30 AM - 12:30 PM


DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions.

WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program.

WHAT is the difference between a Brand Ambassador and a Spokesperson?

HOW can Brand Ambassadors reach new audiences with your story?

Two Workshop dates in 2017: May 10th Las Alcobas Napa Valley – 1915 Main Street, St Helena and September 12th in Sonoma – location TBD. $65 CANVAS Members and $80 Non-Members. REGISTER HERE


Las Alcobas Napa Valley
1915 Main Street
St. Helena, CA 94574 United States
+ Google Map