Building Wine Brand Ambassadors Workshop Healdsburg, CA

REGISTER HERE with Password: WINEROAD

Wine Road and DTC Wine Workshops have teamed up to present the “Building Wine Brand Ambassadors Workshop” on Wednesday, May 23rd 8:30 – 12:30 at the Best Western Dry Creek Inn, in Healdsburg. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions.

• WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program.
• WHAT is the difference between a Brand Ambassador and a Spokesperson?
• HOW can Brand Ambassadors reach new audiences with your story?

Advance registration is required. $25 for Wine Road Members & $85 Non-Members. REGISTER HERE with password: WINEROAD

About Wine Road Sonoma:

Wine Road – Sonoma County is an association of 200 wineries and 50 lodgings throughout the Alexander, Dry Creek and Russian River valleys. Join us for our annual events, Winter WINEland every January, Barrel Tasting in March, and Wine & Food Affair every November. At each event, Wine Road wineries open their tasting rooms to share their favorite recipes paired with the perfect wine, winter decor and special winter wine sales or barrel samples and the opportunity to purchase futures. Spend these special event weekends tasting and sipping along the Wine Road.