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Digital Wine Marketing Webinar: Email Communication
February 27, 2019 @ 9:00 AM - 10:30 AM$150.00
REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication
This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get lost in the daily email shuffle.
Workshop Key Take-Aways Include:
- How to best utilize emails for your brand
- An understanding of the core elements of email marketing and opportunities for growth and testing.
- Visual guidelines, segmenting lists, subject line testing, CTAs, tracking, analytics and more
- Creating content for different types of emails
- Optimizing email strategy
- Reaching consumers and getting them engaged with your brand
Attendees will receive hands-on instruction, get questions answered in two Q & A sessions and receive a Digital Media: eNewsletters Checklist handout post-workshop.