Digital Wine Marketing Webinar: Holiday Prep

Digital Wine Marketing Webinar: Holiday Prep

The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. Get hands-on instruction for how to update digital marketing outlets to appeal to holiday shoppers including websites, social media channels, email campaigns and more. REGISTER HERE.

Webinar attendees will receive actionable tools both big and small that will make a positive impact in holiday sales. Key takeaways include:

• How to create an effective digital marketing calendar for the holiday season
• How to make website updates that increase holiday sales
• How to develop a holiday gifting and entertaining social media strategy
• How to increase holiday email campaign conversion rates
• How to leverage holiday events in digital marketing to reach new audiences

Each attendee will receive hands-on training, attend two Q & A sessions and get a “Top 5 Digital Marketing Tools for the Holiday Season” Checklist.

This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales.

With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture of what a winery team is doing, but rather needs to be curated for the platform, the audience, the time of day and what the ultimate goals are. When done well, social media strategy can be an extremely useful branding and sales tool!

Webinar attendees will get an overview of available social media platforms, gain ideas on how to best leverage the various social platforms and learn how to build effective social media strategies.

Key takeaways include:

• Social media platforms and how your brand fits into the landscape
• How to best create content for each platform: Visuals, copy recommendations, hashtags
• How to legally use social media as a wine brand
• Social advertising options
• Analytics, reporting and more

Attendees will receive hands-on training, attend two Q & A sessions and receive a Digital Wine Marketing: Holiday Prep Checklist.

About your webinar instructor: 

Laura Perret Fontana – Events and Digital Wine Marketing

With almost a decade of experience in marketing, social media and events, Laura Perret Fontana enjoys all things digital and determining how a brand can best utilize the digital space to increase awareness and sales. Having grown up in a wine industry family in St. Helena, California, from a young age Laura witnessed first hand the ins-and-outs of the industry and the growth of technology in wine sales. She clearly remembers the day her parents realized they needed something called a “website”!

After receiving her bachelors degree from the University of California, Berkeley, Laura moved to San Francisco where her love of digital marketing flourished and grew exponentially. She was instrumental in the creation of the marketing department for the then start-up, One Kings Lane. She then moved to Williams-Sonoma, Inc’s online marketing department where she helped manage all digital strategies with the ultimate goal of creating unified digital presences for the Pottery Barn Kids, PBteen and PBdorm. Laura returned to her roots in the wine industry and has since then led digital strategy and community management for wine and spirits clients of all sizes.

Laura is also the co-founder of Underground Wine Events, an organization created to feature the small, independent wine brands that need a little assistenace reaching the right consumer audiences.