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Digital Wine Marketing Webinar: Social Media

September 17, 2019 @ 9:00 AM - 10:30 AM


REGISTER HERE for the Digital Wine Marketing Webinar: Social Media

This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales.

With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture of what a winery team is doing, but rather needs to be curated for the platform, the audience, the time of day and what the ultimate goals are. When done well, social media strategy can be an extremely useful branding and sales tool!

Webinar attendees will get an overview of available social media platforms, gain ideas on how to best leverage the various social platforms and learn how to build effective social media strategies.

Key takeaways include:

  • Social media platforms and how your brand fits into the landscape
  • How to best create content for each platform: Visuals, copy recommendations, hashtags
  • How to legally use social media as a wine brand
  • Social advertising options
  • Analytics, reporting and more

Each attendee will receive hands-on training, attend two Q & A sessions and get a Digitial Wine Marketing: Social Media Strategy Checklist.