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Digital Wine Marketing Webinar: Winery Websites

April 17, 2019 @ 9:00 AM - 10:30 AM


REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites

This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade.

Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content to keep visitors engaged or optimizing the flow of the site to encourage sales, websites are an important tool in the sales process that should not be ignored.

Key takeaways from the workshop session include:

  • Top tips for a consumer-optimized website
  • Developing a page hierarchy
  • Creating enticing “Calls to Action”
  • How to maintain your website and keep content fresh and engaging
  • How to encourage conversion on your website (be it sales, wine club signups or email capture)
  • Analytics, reporting and more