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Direct to Consumer Wine Workshop Series – Calaveras County

January 11, 2018 @ 8:30 AM - 12:30 PM

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County.

Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE.

January 11th WORKSHOP #1:

Direct-to-Consumer Wine Marketing and Analytics

Online Search Basics – Mailing List Opt-in Techniques – List Segmentation

 

February 8th WORKSHOP #2:

Tasting Room Management and Conversion Best Practices

Mapping out Visitor Experiences – Tasting Styles – Role Playing and Training

 

March 8th WORKSHOP #3:

Loyalty Program Development and Management

Loyalty Programs VS Clubs – Program Structure – Perks – Shipping Strategies

 

April 12th WORKSHOP #4:

Member Management and Retention Best Practices

Developing Touch-Point Schedules – Leveraging CRM Tools – Measuring Success

 

Venue

Murphys School House
65 Jones Street
Murphys, CA 95247 United States
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