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DTC Wine Analytics: Leveraging your Intelligence Data in 2017
May 2, 2017 @ 1:00 PM - 2:30 PM
Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you?
Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your marketing and promotional schedules. Identify information that will help you and your team improve customer retention, develop meaningful experiences and high-impact events.
Each attendee will receive a “2017 Data Analytics Checklist” and will also get questions answered in two Q & A sessions.
This workshop is presented by Nick Karavidas, owner of Wine Concepts Business Services, focus on Brand Strategy and Portfolio Management. Nick supports winery clients and associations throughout Northern California. Wine Concepts Business Services is driven by advanced consumer and market intelligence tools of Geostrategies research and intelligence platform called Epiphany Analytics and the visual power of its FlexQuad geographic mapping system. Currently utilized by Microsoft to determine competitive factors with Apple concepts stores, retained by UGG Australia to understand consumer purchase patterns for better messaging to their US customers
EARLY-BIRD DISCOUNT AVAILABLE THROUGH APRIL 1st!