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DTC Wine Business Design: Creating an Integrated Action Plan

May 23, 2017 @ 9:00 AM - 10:30 AM

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer.

This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University responsibilities into the local wine industry through research, student internships and consulting.

Each attendee will get questions answered in two Q & A sessions and will also receive a DTC Wine Business Design Checklist.

Workshop Key Take-Aways:

  • Your tasting room guests made a “vacation” or “travel” decision before they walked into your space; not a shopping decision. Provide an experience to remember.
  • Technology is driving the future. Ensure each step into the new world is accompanied by employee buy-in, smart investment, and training.
  • Technology does not replace people. Especially in this business. Open the shutters on your website and social media every morning.
  • Integrate your wine profiles, brand story, visual inventory and Direct store fronts into a unified, strategic approach to sales, acquisitions and loyalty.