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DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

May 25, 2017 @ 9:00 AM - 10:30 AM

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you need to find a brand ambassador who appeals to them. Give your brand loyalists the tools they need to tell your brand story in more meaningful ways throughout the year. 

In this hands-on workshop, Sandra Hess, founder of DTC Wine Workshops will share steps for successfully establishing and managing an effective Brand Ambassador program. According to Nielsen, Customers are 77% more likely to buy a new product when learning about it from family and friends. With this in mind, now is the time to ensure that your wine brand leverages loyal and long-term customer relationships to tell your story to a broader audience.

Workshop Key Take-Away’s Include

  • How to identify the proper mix of Brand Ambassadors by tapping into key data identifiers.
  • How to properly invite Brand Ambassadors and establish an agreement.
  • How to manage and nurture Brand Ambassador relationships. 
  • How to leverage Brand Ambassador stories to reach new audiences nationally. 

Each attendee will get questions answered in two Q & A sessions and receive a “Brand Ambassador Program Checklist”.