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DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

January 29 @ 8:30 AM - 12:00 PM


Direct Wine Sales Workshop – Storytelling: “How to Develop Meaningful Wine Consumer Connections”

Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma)

Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on.
In this hands-on workshop, Sandra Hess will guide attendees through a step-by-step approach for creating meaningful consumer connections through storytelling. Sandra will share proven methods for developing personalized high-impact stories that appeal to a variety of wine consumers both in-person and in between visits. The workshop includes a half-day of instruction, one white-board problem solving session and a Key Points Checklist. Attendees will receive actionable tools that can be shared with respective teams and implemented immediately.

Workshop Instruction Key Points: 
1. How to segment your audience by wine consumer type for effective storytelling
2. How to develop genuine and effective stories based on unique access points
3. How to identify the Heroes of the story (past, present, future)
4. Top tools for training staff and maintaining updated content at every touch-point
5. How to define appropriate measures of success and collecting feedback

Members $85, Non-Members $100

Here is what attendees are saying about Sandra’s DTC Wine Workshops:

“Sandra – Thank you again for a wonderful presentation at the CANVAS event this morning. I found your content to be very interesting and helpful. I look forward to sharing it with my team.”
Sonya Thurston, Wine Educator
Joseph Phelps Vineyards

“Sandra, the Staying Connected Workshop that you presented was very helpful and useful with simple tips and tricks to retain memberships. Thank you!”
Emily Smith, Director of Consumer Sales
Long Meadow Ranch


DTC Wine Workshops


Robert Mondavi Winery
7801 St. Helena Hwy
Oakville, CA 94562 United States
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(888) 766-6328