TOP Wine Consumer Communication and Personalization Strategies

Co-hosted by CANVAS and DTC Wine Workshops – this hands-on web training is ideal for any hospitality professional or winery stakeholder responsible for direct to consumer sales, membership programs, marketing and hospitality staff training. Today’s connected consumer wants high-touch interactions and engagement pre-visit, at-visit and post visit. Now is the time to update communication tools and services.

ABOUT THE INSTRUCTORS: Sandra Hess is the founder of DTC Wine Workshops and is a consumer engagement specialist serving wineries across the US, Canada and Australia. Matt Wood is a seasoned communications specialist who has helped many iconic brands develop their DTC sales programs and communication strategies.

KEY TAKE-AWAYS: Attendees will get actionable tools, best practices and training on effective communication strategies that can be implemented immediately The web program includes one breakout exercise and a training checklist with resource links.