Sandra Hess at UNIFIED: Path to Market for Smaller Wineries beyond the Tasting Room

UNIFIED Symposium Session Title: Path to Market for Smaller Wineries beyond the Tasting Room

Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at UNIFIED Symposium in Sacramento.

Session Description: With fewer personnel, limited resources and consolidated distribution channels, small wineries can face an uphill battle in getting to market and brand building. In this session, owner / winemakers and experts that have successfully broken through beyond their small winery tasting rooms will share their detailed approaches. We’ll explore strategies small wineries can adopt to maximize their sales potential: brand building, DTC marketing, off-premises events, strategic use of distribution, direct-to-trade, and third party providers. REGISTER HERE

Date & Time: Thursday, February 6, 2:30 PM – 3:45 PM

Co-Moderators: Julie Lumgair, J. Moss Winery and John Trinidad, DPF-Law, California

Speakers:
Alison Smith Story, Smith Story Wine Cellars, California
Hardy Wallace, Dirty & Rowdy Family Winery, California
Dan Petroski, Massican Winery, California
Sandra Hess, DTC Wine Workshops, California