Walla Walla Community College
Northwest DTC Wine Marketing & Sales Summit
March 29, 2018 8:00 a.m. – 5:00 p.m.
WWCC Enology & Viticulture Center 3020 E. Isaacs Avenue Walla Walla, WA
Direct to Consumer (DTC) is the sales channel most profitable for wineries of any size. The Summit will bring together prominent experts to share best practices in the three areas – Tasting Room, Wine Club and Online Sales – that are vital to long-term business success.
Thursday, March 29
8:00-8:20 Registration, Coffee and Continental Breakfast
8:20-8:30 Welcome, Overview & Introductions
Sabrina Lueck, enology instructor, Walla Walla Community College
8:30-9:15 Direct-to-Consumer Strategies Can Make (Or Break) Your Winery
Sandra Hess, founder, DTC Wine Workshops; Castro Valley, Calif.
9:15-10:30 Operating an Exceptional Tasting Room
Stoller Family Vineyards; Willamette Valley, Ore.
10:45-12:00 Growing & Profiting from Your Wine Club
Ashley Anderson, wine club manager; Ali Boyle, co-owner and marketing director
Alexandria Nicole Cellars, Prosser, Wash.
12:00-1:00 Lunch. The Voice of the Customer: What’s Ahead for Northwest Wine
1:00-2:15 E-Commerce Must-Do’s, Pitfalls & Innovations
Rick Belisle, director of sales & marketing; OrderPort Winery Solutions, Bellevue
Kevin Williams, director of e-commerce sales; WineDirect, Napa, Calif.
2:15-3:30 Panel: Walla Walla DTC Success Stories. Moderator: Sandra Hess, DTCWW
Debbie Frol, general manager, L’Ecole No. 41; Chris Kontos, partner, Kontos
Cellars; Kathy Belcher, senior guest services manager, Northstar Winery
3:30-4:00 Summary and Q&A. Erik McLaughlin, managing partner, METIS, Walla Walla
Marilyn Hawkins, principal, Hawkins & Company PR, Walla Walla
4:00-5:00 Walla Walla Wines Reception
Tour of Enology & Viticulture Center