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Sandra Hess presenting at Wine Marketing & Tourism Conference TX

November 8, 2016 @ 1:00 PM - 4:00 PM

$125.00

wine marketing and tourism conference texasSandra Hess, founder of DTC Wine Workshops, will be co-presenting a workshop “Tasting Room Management” at the Wine Marketing & Tourism Conference on November 8th 1:00 – 4:00 p.m.

Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This workshop will cover all aspects of tasting room management, including staffing (hiring, managing, and training), layout, pricing, selling, wine selection and pricing, wine club memberships, non-wine merchandise, setting hours, deciding on whether to require appointments, and more. Attendees will learn best practices for leveraging an ideal blend of technology and processes to convert first-time visitors into loyal customers and club members. A “tasting room management checklist” will be provided with five improvements that can be implemented the very next day. 

Details

Date:
November 8, 2016
Time:
1:00 PM - 4:00 PM
Cost:
$125.00
Event Categories:
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Event Tags:
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Website:
http://winetourismconference.org/workshops/

Organizer

DTC Wine Workshops
Phone
707-681-5120
Email
sales@dtcwineworkshops.com
View Organizer Website

Venue

Allegretto Vineyard Resort
2700 Buena Vista Drive
Paso Robles, CA 93446 United States
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View Venue Website