Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn’t was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key insights supporting winery teams across the nation.
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The 7th Annual North Coast Wine Industry Expo (@WINexpo) has become an integral event for the North Coast wine industry bringing Sonoma, Napa, Lake & Mendocino Counties together for an all-inclusive Trade Show & Conference. WIN Expo continues to draw the highest caliber exhibitors and over 3300 attendees making it the second largest wine industry trade show in North America. The event will be held in two buildings, Grace Pavilion and the Hall of Flowers at the Sonoma County Fairgrounds in Santa Rosa, CA, 8:30am – 4:00pm (Trade Show Floor Opens at 9:00am), on Thursday, December 6, 2018.