Grow Direct Wine Sales & Retain Loyal Customers

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“Small Wine Producer DTC Sales & Engagement Bootcamp” 2-Part Web Training

January 7, 2021 @ 10:00 AM - 12:00 PM

This hands-on training is ideal for small winery owners and managers responsible for direct sales and consumer engagement strategies.

Overview: The 2020 pandemic taught direct-to consumer winery teams how to cater to a variety of consumer audiences with virtual, digital, and reservation tasting style experiences. As we go beyond the tasting room to build holistic approaches, winery owners and executives have a variety of options for building-long term success. Attendees will get hands-on education and proven models for developing like-minded wine brand communities that convert to long-term direct consumers. Today’s DTC winery division needs to leverage all direct sales channels to connect with ideal customers and stay engaged. Two subject-matter specialists will teach winery teams how to leverage consumer contact lists and a variety of tools to build more effective direct sales and reengagement strategies.  

Meet the Trainers: Sandra Hess, founder of DTC Wine Workshops, Industry Speaker and Wine Consumer Engagement Specialist will be joined by DTC Consultant Network Member Heidi Dittloff, an Award-Winning Direct Sales and Marketing Strategist.

What’s included? This live training program includes two, 2-hour web sessions on 1/7 & 1/14 @ 10:00-12:00 PST, an eWorkbook and Checklist. The five training modules include:

  • Conversion Strategies – Digital Outlets to Winery Web Store (questions to consider and internal steps to take to be successful)
  • Conversion Strategies – Winery Website Visitors to eComm Purchasers (top winery website elements by winery size/model and effective engagement tools 2021 beyond)
  • Conversion Strategies – Leveraging Current Brand Loyalists to Attract New Direct Wine Consumers (how to identify brand ambassadors and leverage relationships to reach new audiences)
  • Conversion Strategies – From Referral Partners to new Direct Wine Consumers (how to establish long-term referral partners, questions to consider and measures of success)
  • Conversion Strategies – Developing the Ideal Mix of Communication Tools (create the ideal mix of consumer touch-points by communication tool and channel)


What are DTC Wine Workshops Customers Saying?

“Sandra, the Staying Connected Workshop that you presented was very helpful and useful with simple tips and tricks to retain memberships. Thank you!”

Emily Smith, Director of Consumer Sales Long Meadow Ranch

“Heidi’s marketing background helped build up the winery’s events schedule, helping us get new bookings each month. Her new outreach program got more visibility for the winery and landed us a great account which we look forward to doing business with for years to come. With her out of the box thinking and great sense of new trends, she has helped the winery to be up to date and fresh. Which will truly help us and the wine community with this new reality we are facing.”

Jody Cooke, Tasting Room Manager Longboard Vineyards

“Sandra – Thank you for a great and informative workshop yesterday. It was great meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting.”

Ian Dooley, Tasting Room Manager VIADER Napa Valley