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WEBINAR: Top 5 Digital Wine Marketing Tools During a Pandemic and Beyond
July 21, 2020 @ 10:00 AM - 11:30 AM$150.00
Ready to meet your wine consumers and enthusiasts where they are? Up your digital game during a Pandemic and beyond with hands-on training and tools. This webinar, led by Laura Perret Fontana, will help attendees make the Top 5 digital marketing updates and improvements to encourage online sales, virtual engagements and long-term reengagement with a wine brand. REGISTER HERE
Webinar attendees will receive actionable tools both big and small that will make a positive impact during a pandemic and beyond. Key takeaways include:
- How to make website updates that improve engagement and conversion rates
- How to update digital outlets and listings to be SIP ready with all Virtual and online offerings
- How to leverage digital marketing tools to engage with new audiences and retain current
- How to leverage Chat Bots to better connect with customers digitally
- How to develop a Digital Marketing plan for SIP and Beyond
Each attendee will receive hands-on training, attend two Q & A sessions and get a Checklist Handout of Key Take-Aways and Resouce Links.
About your webinar instructor:
Laura Perret Fontana – Events and Digital Wine Marketing
With almost a decade of experience in marketing, social media and events, Laura Perret Fontana enjoys all things digital and determining how a brand can best utilize the digital space to increase awareness and sales. Having grown up in a wine industry family in St. Helena, California, from a young age Laura witnessed first hand the ins-and-outs of the industry and the growth of technology in wine sales. She clearly remembers the day her parents realized they needed something called a “website”!
After receiving her bachelors degree from the University of California, Berkeley, Laura moved to San Francisco where her love of digital marketing flourished and grew exponentially. She was instrumental in the creation of the marketing department for the then start-up, One Kings Lane. She then moved to Williams-Sonoma, Inc’s online marketing department where she helped manage all digital strategies with the ultimate goal of creating unified digital presences for the Pottery Barn Kids, PBteen and PBdorm. Laura returned to her roots in the wine industry and has since then led digital strategy and community management for wine and spirits clients of all sizes.
Laura is also the co-founder of Underground Wine Events, an organization created to feature the small, independent wine brands that need a little assistenace reaching the right consumer audiences.