WHAT? DTC Wine Workshops is launching the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape”. This ongoing training and support program will help attendees navigate through many new decisions. Members of the Wine Institute will provide a monthly audience address with latest updates.
AUDIENCE? This monthly, educational program has been designed for winery owners and association members across the US focused on long-term and holistic business health. The topics, key learnings and guidance is ideal for anyone responsible for direct wine sales and consumer engagement strategies.
WHEN? The series will kick-off on Tuesday, May 19th 10:00-12:00 PDT via Go-to-Meeting and advance registration is required. The monthly series will take place the second Tuesday of each month 10:00-12:00 PDT May 2020-April 2021. Members of Wine Institute will provide 10 min update monthly.
WHO AND KEY LEARNINGS? A polling program will be used each month at registration to ensure the Top 3 Topics will be addressed in Problem Solving Style Presentations. Three subject matter specialists will provide monthly guidance to summit attendees as business needs evolve. Q&A sessions will also be facilitated during the summit. The May speaker line up has been announced:
– Brian Baker, Sales and Profitability Strategist, will present on “Winery Profitability & Strategic Planning”.
– Sandra Hess, Consumer Engagement and Direct Wines Sales Specialist to present on “Consumer Engagement Strategies & Conversion Practices”.
– Barbara Gorder, Brand Building and Marketing Specialist will present on “Winery Brand Building & Updated Marketing Strategies”.
COST: $25 per attendee, per month for winery association members and $50 non-members.
CHARITABLE CONTRIBUTION: We are honored to support the LEE Initiative: Restaurant Workers Relief Program during this challenging time of pandemic with a donation of 10% of the net proceeds.