Loading Events
Find Events

Event Views Navigation

Past Events › In-Person Workshops

Events List Navigation

November 2015

Women for WineSense Lecture Series: The Do’s and Don’ts of Direct to Consumer Wine Sales featuring Guest Speaker Sandra Hess

November 3, 2015 @ 9:30 AM - 12:00 PM
Merryvale Vineyards, 1000 Main Street
Saint Helena, 94574
+ Google Map
$25.00

Join us for our next Lecture Series event The Do's and Don'ts of Direct to Consumer Wine Sales on Tuesday, November 3rd   |  9:30 - Noon REGISTER HERE with Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops Who should attend? Winery owners, partners and managers and anyone responsible for growing direct wine sales, marketing and retention efforts as well as brand expansion Includes lecture and handout materials The Lecture Direct Wines Sales to consumers nationally represented $1.82 billion dollars…

Find out more »
April 2016

“Staying Connected” Workshop – Paso Robles Wine Country Alliance

April 13, 2016 @ 9:00 AM - 12:00 PM
SpringHill Suites by Marriott, 900 El Camino Real
Atascardero, 93422
+ Google Map
Free

"Staying Connected" Workshop - Paso Robles Wine Country Alliance On Wednesday, April 13 from 9 a.m. - 12 p.m., the Paso Wine Alliance hosts the April BEST Seminar. We are thrilled to welcome Sandra Hess, DTC Wine Workshops, who will be presenting a "Staying Connected" Workshop. Presentation Details: When: Wednesday, April 13 from 9 - 12 p.m. CLICK HERE to add to your calendar Location: SpringHill Suites By Marriott, Atascadero (click here for directions) RSVP: Exclusive to members of the Paso Robles…

Find out more »
May 2016

“Staying Connected – Customer Retention Workshop” in SONOMA

May 17, 2016 @ 8:30 AM - 12:30 PM
The Lodge at Sonoma Renaissance Resort & Spa, 1325 Broadway
Sonoma, CA 95476 United States
$85.00

THE NEXT STEP – “STAYING CONNECTED IN BETWEEN VISITS” In Workshop #2 of the three-part series, the TOP 5 CUSTOMER TOUCH-POINTS that build long-term loyalty will be revealed. Workshop #2 is taking place on May 17th 8:30 - 12:30 - The Lodge at Sonoma Renaissance Resort & Spa. The registration fee is $65 for CANVAS members and $85 for general. Register HERE! In Workshop #2 of the three-part series, Sandra Hess, founder of DTC Wine Workshops will present best practices…

Find out more »
June 2016

DTC Wine Workshops session at ShipCompliant DIRECT Show SF

June 23, 2016 @ 3:00 PM - 4:00 PM
San Francisco Hilton Hotel, 750 Kearny Street
San Francisco, 94108 United States
+ Google Map
$500.00

DTC Wine Workshops session at ShipCompliant DIRECT Show SF June 23rd at 4:00! Sandra Hess, founder of DTC Wine Workshops is scheduled to moderate a panel discussion “DTC Case Studies Revealed” on June 23rd at 4:00 that will include the following panelists and case study topics: Jennifer Kolivosky, Duckhorn, “ROI of Online Reservation Management Tools” Meredith Hayes, Gloria Ferrer, “ROI of Mobile POS” Jeff Zappelli, WALT Wines, “ROI of Shipping Strategies using ShipCompliant” Emily Kalholfer, Client Services Manager at ShipCompliant…

Find out more »
August 2016

DTCWW Central Coast ROADSHOW Paso Robles

August 23, 2016 @ 9:00 AM - 12:00 PM
Allegretto Vineyard Resort, 2700 Buena Vista Drive
Paso Robles, CA 93446 United States
+ Google Map
$30.00

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop Early-Bird discount through July 1st and $40 General. “DTC Strategic Planning Best Practices” Sandra Hess “Email Marketing Best Practices” Patty Ross “Reaching new Audiences with Winery PR” Stacie Jacob Special…

Find out more »

DTCWW Central Coast Roadshow – San Luis Obispo

August 24, 2016 @ 9:00 AM - 12:00 PM
Toloso Estates Wines, 4910 Edna Road
San Luis Obispo, CA 93401
+ Google Map
$40.00

CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop Early-Bird discount through July 1st and $40 General. “DTC Strategic Planning Best Practices” Sandra Hess “Email Marketing Best Practices” Patty Ross “Reaching new Audiences with Winery PR” Stacie Jacob Special…

Find out more »
November 2016

Sandra Hess featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference

November 3, 2016 @ 8:00 AM - 5:00 PM
Penticton Lakeside Resort, 21 Lakeshore Dr W
Penticton, BC V2A 7M5 Canada
+ Google Map

Sandra Hess is the featured Keynote Speaker and Winery Workshop Presenter at Wines of BC Conference in the Okanagan Valley of BC – which now has over 200 wineries! This year's event will be in partnership with Farm Credit Canada (provide financing to wineries) on Thursday, November 3rd in Penticton, B.C. With changes in the cross-Canada direct shipping laws, more and more wineries are focusing on direct to consumer wine shipments and expanding direct sales reach to a larger audience.…

Find out more »

Sandra Hess presenting at Wine Marketing & Tourism Conference TX

November 8, 2016 @ 1:00 PM - 4:00 PM
Allegretto Vineyard Resort, 2700 Buena Vista Drive
Paso Robles, CA 93446 United States
+ Google Map
$125.00

Sandra Hess, founder of DTC Wine Workshops, will be co-presenting a workshop "Tasting Room Management" at the Wine Marketing & Tourism Conference on November 8th 1:00 - 4:00 p.m. Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This workshop will cover all aspects…

Find out more »
January 2017

Join us at DTC Wine Symposium Jan 11th & 12th

January 11, 2017 @ 8:00 AM - 5:00 PM
|Recurring Event (See all)

An event every day that begins at 8:00am, repeating until January 12, 2017

Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map

DTC Wine Workshops and the DTC Consultant Network are proud sponsors of the 10th Annual DTC Wine Symposium taking place January 11th and 12th in Concord, CA. Be sure to visit our exhibitor table to connect with consultants and pick-up latest DTC Wine Case Studies as well as the 2017 Online Workshops Schedule. We have over 60 workshops planned for next year! DTC Wine Workshops founder Sandra Hess will be speaking at the "Reservations Revealed" panel on January 12th to…

Find out more »
February 2017

Sandra Hess Confirmed Speaker at “Three-Tier Distribution Seminar” Napa

February 28, 2017 @ 9:00 AM - 5:00 PM
TBD Napa, CA Napa, CA United States + Google Map

Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at the Three-Tier Distribution Seminar presented by the Seminar group on February 28, 2017 in Napa, CA.      Sandra will join panelists Christopher Pappe and Liz Mercer to discuss "The Effect of Increased Direct-to-Consumer Options" at 4:00 - 5:00. Wine reception to follow. Key discussion points include: Impact of Increased Number of Tasting Rooms across Categories Using Direct-to-Consumer to Support Wholesale Development Legislation Update on Direct-to-Consumer for Spirits…

Find out more »
March 2017

Sandra Hess – Speaker at Winery Boot Camp Yountville

March 1, 2017 @ 8:00 AM - 5:00 PM
Lincoln Theater, 100 California Drive
Yountville, CA 94599 United States
+ Google Map
$65.00

SAVE THE DATE "Rising Wine Star Awards" Lincoln Center, Yountville, CA on March 1st.  Sandra Hess, founder of DTC Wine Workshops, is a confirmed speaker at this annual event taking place at the Lincoln Theater in Yountville, CA on March 1st. Full event details can be found HERE. DTC Wine Workshops is a past sponsor of the Wineries Boot Camp Series including last years event: “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco held on Wednesday, February 24, 2016 at…

Find out more »

Branding for Direct Wine Sales Success

March 14, 2017 @ 9:00 AM - 10:30 AM

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and honing the right deliverables 4.…

Find out more »

Customer Relationship Marketing Workshop – WIVI Paso Robles

March 15, 2017 @ 8:00 AM - 5:00 PM
Paso Robles Event Center, 2198 RIVERSIDE AVENUE
Paso Robles, CA 93446 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops, will be presenting a Customer Relationship Marketing Workshop on March 15th at WIVI Paso Robles, CA. Learn how to build your digital marketing plan using data to understand your customer. Sandra will lead a 45 minute workshop that includes a CRM Checklist.   ABOUT WIVI:  WiVi Central Coast, is the premier wine and viticulture symposium and trade show in Central California. Now the largest wine industry event south of San Francisco, WiVi boasts 45,000 sq.…

Find out more »
May 2017

Brand Ambassadors Workshop – Who? What? How?

May 10, 2017 @ 8:30 AM - 12:30 PM
Las Alcobas Napa Valley, 1915 Main Street
St. Helena, CA 94574 United States
+ Google Map
$80.00

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program. WHAT is the difference between…

Find out more »

DTC Wine Workshops Central Valley Roadshow – Fresno State University

May 15, 2017 @ 9:00 AM - 12:00 PM
California State University, Fresno, 2360 E. Barstow, Fresno, CA 93740
Fresno, CA 93740
+ Google Map
$40

DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions.  $40 General Admission per workshop.Group discount available for wineries with four or more attendees at $25 per admission. REGISTER HERE A SPECIAL THANK YOU TO OUR EVENT SPONSORS:

Find out more »

DTC Wine Workshops Central Valley Roadshow – Calturas Winery, Brewery & Event Center

May 16, 2017 @ 9:00 AM - 12:00 PM
Calturas Winery, Brewery & Event Center, 1333 E Kettleman Lane, Lodi, CA 95240
Lodi, CA 95240
+ Google Map
$40

DTC Wine Workshops presents the 2017 Central Valley Roadshow. Each workshop includes hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions. Workshop 9:00 - 12:00 & wine reception to follow.   $40 General Admission per workshop. Group discount available for wineries with four attendees or more at $25 per admission. REGISTER HERE A special thanks to our event sponsors:

Find out more »
June 2017

Sandra Hess at wiTs 2017 Conference Sonoma – 360 Customer View Panel

June 13, 2017 @ 8:30 AM - 5:00 PM
The Lodge at Sonoma Renaissance Resort & Spa, 1325 Broadway
Sonoma, CA 95476 United States
+ Google Map
$145.00

Meet-up with DTC Wine Workshops founder, Sandra Hess, at the wiTs 2017 Conference June 13th Lodge at Sonoma. Sandra will be moderating a lively panel discussion to uncover how winery teams are leveraging a variety of technologies and tools to capture important customer touch point information for building complete customer views. 9:45 – 10:30 a.m. CAPTURING CONSUMER TOUCH POINT DATA FOR A 360 CUSTOMER VIEW Many wineries are adopting the goal of building a 360-degree view of the customer. The challenge to achieving this is…

Find out more »
July 2017

DTC Wine Roadshow – Clarksburg, CA

July 26, 2017 @ 10:00 AM - 2:00 PM
Old Sugar Mill, 35265 Willow Avenue
Clarksburg, CA 95612 United States
+ Google Map
$40.00

DTC Wine Workshops and Clarksburg Wine Growers & Vintners Association present the DTC Wine Sales Roadshow. The roadshow includes a state of the industry overview from Mark Chandler as well as hands-on instruction from three subject matter specialists, DTC sales checklists and Q & A sessions. Topics include: Direct to Consumer Planning for Growth, Wine Brand Ambassador Programs, Social Media and Data Analytics. $40 general admission per workshop. Group discount available for wineries with four or more attendees at $30…

Find out more »
September 2017

Wine Brand Ambassador Workshop (DATE CHANGED to 11/16)

September 12, 2017 @ 8:30 AM - 12:00 PM
$80.00

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands-on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions.   WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program. WHAT is the difference between…

Find out more »
November 2017

Tasting Room Management Workshop Santa Rosa

November 6, 2017 @ 1:00 PM - 4:00 PM
Hyatt Regency Sonoma Wine Country, 170 Railroad Street
Santa Rosa, CA 95401 United States
+ Google Map
$125.00

Join Sandra Hess at the Wine Marketing & Tourism Conference in Santa Rosa! Tasting rooms are key to selling wine from the “cellar door” and are often the first and only impression of the winery for potential customers. A professionally-managed tasting room is so important it can mean the difference between being profitable or not for some wineries. This workshop will cover all aspects of tasting room management, including staffing (hiring, managing, and training), layout, pricing, selling, wine selection and pricing,…

Find out more »
January 2018

Direct to Consumer Wine Workshop Series – Calaveras County

January 11, 2018 @ 8:30 AM - 12:30 PM
Murphys School House, 65 Jones Street
Murphys, CA 95247 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January 11th WORKSHOP #1: Direct-to-Consumer Wine…

Find out more »
February 2018

Wine Brand Ambassador Workshop Sonoma

February 6, 2018 @ 8:30 AM - 12:30 PM
Gloria Ferrer Caves & Vineyards, 23555 Arnold Drive
Sonoma, CA 95476 United States

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the "Wine Brand Ambassador Workshop" on Tuesday, February 6th 8:30 - 12:00 at Gloria Ferrer Sonoma. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO are your Brand Ambassadors? Learn how to…

Find out more »

Direct to Consumer Wine Workshops Series – Calaveras County

February 8, 2018 @ 8:30 AM - 12:30 PM
Murphys School House, 65 Jones Street
Murphys, CA 95247 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January 11th WORKSHOP #1: Direct-to-Consumer Wine…

Find out more »
March 2018

Direct to Consumer Wine Workshops Series – Calaveras County

March 8, 2018 @ 8:30 AM - 12:30 PM
Murphys School House, 65 Jones Street
Murphys, CA 95247 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January 11th WORKSHOP #1: Direct-to-Consumer Wine…

Find out more »

Sandra Hess presentation at Northwest DTC Wine Marketing & Sales Summit

March 29, 2018 @ 8:00 AM - 5:00 PM
Walla Walla Community College Center for Enology & Viticulture, 500 Tausick Way
Walla Walla , 99362 United States
+ Google Map

Walla Walla Community College Northwest DTC Wine Marketing & Sales Summit March 29, 2018  8:00 a.m. – 5:00 p.m. WWCC Enology & Viticulture Center 3020 E. Isaacs Avenue Walla Walla, WA Direct to Consumer (DTC) is the sales channel most profitable for wineries of any size. The Summit will bring together prominent experts to share best practices in the three areas – Tasting Room, Wine Club and Online Sales – that are vital to long-term business success. Thursday, March 29                                                               …

Find out more »
April 2018

Direct to Consumer Wine Workshops – Calaveras County

April 12, 2018 @ 8:30 AM - 12:00 PM
Murphys School House, 65 Jones Street
Murphys, CA 95247 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January 11th WORKSHOP #1: Direct-to-Consumer Wine…

Find out more »
May 2018

Building Wine Brand Ambassadors Workshop Healdsburg, CA

May 23, 2018 @ 8:30 AM - 12:30 PM
$85.00

REGISTER HERE with Password: WINEROAD Wine Road and DTC Wine Workshops have teamed up to present the “Building Wine Brand Ambassadors Workshop” on Wednesday, May 23rd 8:30 – 12:30 at the Best Western Dry Creek Inn, in Healdsburg. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO…

Find out more »

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

May 24, 2018 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design & Structure: Top 5 Tools for Wine Club Success Webinar Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing…

Find out more »
June 2018

Wine Consumer Data Collection Workshop Napa

June 20, 2018 @ 8:30 AM - 12:00 PM
Jamieson Ranch Vineyards, 1 Kirkland Ranch Road
American Canyon, CA 94503 United States
+ Google Map
$80.00

Wine Consumer Data Collection Workshop Napa REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 - 12:00 at Jamieson Ranch Vineyards, 1 Kirkland Ranch Rd, American Canyon, CA 94503 Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term…

Find out more »
August 2018

DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

August 7, 2018 @ 8:30 AM - 12:00 PM
Helwig Vineyards & Winery, 11555 Shenandoah Road, Plymouth, CA 95669
Plymouth, CA 95669 US
+ Google Map
$30.00

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing specialists: Stefani Ginotti, a former…

Find out more »

DTC WINE SALES ROADSHOW: Lodi and Clarksburg Wineries

August 8, 2018 @ 8:30 AM - 12:00 PM
Wine & Roses, 2505 West Turner Road, Lodi, CA 95242
Lodi, CA 95242 US
+ Google Map
$30.00

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing specialists: Stefani Ginotti, a former…

Find out more »
January 2019

Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

January 23
|Recurring Event (See all)

An event every day that begins at 12:00am, repeating until January 24, 2019

Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to drive customer engagement, drive positive…

Find out more »

Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

January 24
|Recurring Event (See all)

An event every day that begins at 12:00am, repeating until January 24, 2019

Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to drive customer engagement, drive positive…

Find out more »
February 2019

Wine Consumer Data Collection Workshop Napa

February 13 @ 8:30 AM - 12:30 PM
The Meritage Resort and Spa, 875 Bordeaux Way
Napa, CA 94558 United States
+ Google Map
$80.00

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer sales division. Managers – you’ve been hearing about this topic and you may be beginning to enhance your data…

Find out more »
April 2019

2019 NW DTC Wine Roadshow – Northstar Winery WA

April 11 @ 8:30 AM - 12:00 PM
Northstar Winery, 1736 J B George Road, Walla Walla, WA 99362
Walla Walla, WA 99362 US
+ Google Map
$55.00

REGISTER HERE for the 2019 NW DTC Wine Roadshow - Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term…

Find out more »

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop NAPA VALLEY VINTNERS

April 17 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States + Google Map

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top 5 Winery E-Commerce Strategies • Winery Website Must-Have’s for Engaging with Today’s Consumer • E-Commerce Promotion Calendar Development • DTC Shipping…

Find out more »
June 2019

“2020 DTC Wine: Strategic Planning” Workshop NAPA VALLEY VINTNERS

June 5 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

"2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Define the Ideal Blend of Talent, Tools and Technology to reach your DTC Business Goals • Develop “Top Three Initiatives” along with the “Plan of…

Find out more »
+ Export Events