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February 2019

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

February 28, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

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March 2019

Digital Wine Marketing Webinar: Social Media

March 13, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture…

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Direct Wine Telesales & Account Management Webinar

March 19, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment…

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April 2019

2019 NW DTC Wine Roadshow – Elizabeth Chambers Cellar

April 9, 2019 @ 8:30 AM - 12:00 PM
Elizabeth Chambers Cellar, 455 Northeast Irvine Street, McMinnville, OR 97128
McMinnville, OR 97128 US
+ Google Map
$40.00

Join the 2019 NW DTC Wine Roadshow event on April 9th 8:30 - 12:00 at Elizabeth Chambers Cellar in McMinnville Oregon. This workshop is ideal for any winery manager responsible for direct wine sales, marketing, event management, wine club sales & management and consumer engagement strategies. Discounted tickets available for association members and groups of four or more from one winery!  REGISTER HERE The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics:…

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2019 NW DTC Wine Roadshow – Northstar Winery WA

April 11, 2019 @ 8:30 AM - 12:00 PM
Northstar Winery, 1736 J B George Road, Walla Walla, WA 99362
Walla Walla, WA 99362 US
+ Google Map
$55.00

REGISTER HERE for the 2019 NW DTC Wine Roadshow - Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term…

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“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop NAPA VALLEY VINTNERS

April 17, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States + Google Map

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top 5 Winery E-Commerce Strategies • Winery Website Must-Have’s for Engaging with Today’s Consumer • E-Commerce Promotion Calendar Development • DTC Shipping…

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Digital Wine Marketing Webinar: Winery Websites

April 17, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content to keep visitors engaged or…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

April 25, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

Find out more »

May 2019

Direct Wine Telesales & Account Management Webinar

May 7, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

May 29, 2019 @ 10:00 AM - 11:30 AM
$150.00

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics…

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June 2019

“2020 DTC Wine: Strategic Planning” Workshop NAPA VALLEY VINTNERS

June 5, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

"2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Define the Ideal Blend of Talent, Tools and Technology to reach your DTC Business Goals • Develop “Top Three Initiatives” along with the “Plan of…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

June 6, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among…

Find out more »

July 2019

Direct Wine Telesales & Account Management Webinar

July 9, 2019 @ 10:30 AM - 12:00 PM
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success, execute…

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August 2019

DTC Wine Management Academy (4-Part Web Training)

August 6, 2019 @ 9:00 AM - 10:30 AM

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE.  The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks A One-on-One Coaching Session (1.5 hours) A DTC Strategic Sales & Marketing Plan Template A Certificate of Completion Online workshop dates for this…

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“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

August 21, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop an Effective DTC Content Calendar…

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September 2019

Digital Wine Marketing Webinar: Email Communication

September 5, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of email communications. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get lost in the daily email…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

September 12, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

Find out more »

Digital Wine Marketing Webinar: Social Media

September 17, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture of…

Find out more »

Digital Wine Marketing Webinar: Holiday Prep

September 26, 2019 @ 10:00 AM - 11:30 AM
$150.00

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. Get hands-on instruction for how…

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October 2019

Direct Wine Telesales & Account Management Webinar

October 1, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. The Direct Wine Telesales & Account Management Webinar includes two Q & A sessions and a Checklist Handout. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success,…

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Digital Wine Marketing Webinar: Holiday Prep

October 4, 2019 @ 10:00 AM - 11:30 AM
$150.00

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. Get hands-on instruction for how…

Find out more »

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 8, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools.  REGISTER HERE Webinar topics include: How to better connect by offering a variety of…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 15, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE Webinar topics include:…

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“Loyalty Management Winning Workflows” Workshop NAPA VALLEY VINTNERS

October 16, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Loyalty Management Winning Workflows” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Let’s Define what Loyalty Management Means to Your Unique Wine Brand • The WHY Behind Loyalty Management • Top 5 Loyalty Management Workflows to Better Retain…

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November 2019

DTC Wine Management Academy (4-Part Web Training)

November 19, 2019 @ 9:00 AM - 10:30 AM
$595

UPDATED DATES ANNOUNCED FOR 4-PART WEBINAR SERIES 10/29/19: Due to the fires in Northern California, we will move back the webinar program to accommodate most. Thank you for your understanding. The new dates are: November 19th & 26th and December 3rd & 10th . Each workshop takes place online at 9:00 - 10:30 a.m. PST. DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing…

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December 2019

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

December 4, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine Education and Certification Standards •…

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January 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

January 14 @ 9:00 AM - 10:30 AM
$150.00

Tasting room staff will get hands-on tools and best practices in this expert webinar training program.

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Direct Wine Telesales & Account Management Webinar

January 21 @ 10:00 AM - 11:30 AM
$150.00

Winery teams will learn how to sell wine over the phone and better retain customers in this direct wine telesales web training program.

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Sandra Hess at DTC Wine Symposium: The Future of Tasting Rooms

January 22 @ 3:00 PM - 4:30 PM
Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map
$625.00

Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE  

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

January 28 @ 10:00 AM - 11:30 AM
$150.00

Wine club managers will get hands-on training and learn how to develop more effective membership offerings that better connect with today's wine consumer.

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DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

January 29 @ 8:30 AM - 12:00 PM
Robert Mondavi Winery, 7801 St. Helena Hwy
Oakville, CA 94562 United States
+ Google Map
$100

Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide attendees through a step-by-step approach…

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February 2020

DTC Wine Management Academy (4-Part Web Training)

February 4 @ 10:00 AM - 11:30 AM
$595.00

Winery owners and managers will get hands-on training for how to build a direct to consumer sales strategic plan, manage DTC sales channels and build long-term consumer engagement strategies. 4-Part Web Training Program designed for direct sales teams.

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Sandra Hess at UNIFIED: Path to Market for Smaller Wineries beyond the Tasting Room

February 6 @ 2:30 PM - 3:45 PM
Cal Expo, 1600 Exposition Blvd.
Sacramento, CA 95815 United States
+ Google Map
$290.00

UNIFIED Symposium Session Title: Path to Market for Smaller Wineries beyond the Tasting Room Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at UNIFIED Symposium in Sacramento. Session Description: With fewer personnel, limited resources and consolidated distribution channels, small wineries can face an uphill battle in getting to market and brand building. In this session, owner / winemakers and experts that have successfully broken through beyond their small winery tasting rooms will share their detailed approaches. We'll…

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March 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

March 3 @ 9:00 AM - 10:30 AM
$150.00

Tasting room teams will get hands-on training in this expert webinar program.

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Direct Wine Telesales & Account Management Webinar

March 10 @ 10:00 AM - 11:30 AM
$150.00

Direct wine sales teams get hands-on phone sales training in this expert webinar.

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Direct Wine Telesales & Account Management Webinar

March 16 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how to prepare for success, execute…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 18 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Can't make this date? 2nd date added on March 23rd - find details HERE Each attendee will get questions answered in two Q&A periods and also…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 23 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Each attendee will get questions answered in two Q&A periods and also receive a Checklist Handout with key points and resource links. This web training includes:…

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Direct Wine Telesales & Account Management Webinar

March 25 @ 10:30 AM - 12:00 PM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how to prepare for success, execute…

Find out more »

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

March 26 @ 10:00 AM - 11:30 AM
$150.00

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to a membership program. REGISTER HERE…

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