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November 2019

DTC Wine Management Academy (4-Part Web Training)

November 19, 2019 @ 9:00 AM - 10:30 AM
$595

UPDATED DATES ANNOUNCED FOR 4-PART WEBINAR SERIES 10/29/19: Due to the fires in Northern California, we will move back the webinar program to accommodate most. Thank you for your understanding. The new dates are: November 19th & 26th and December 3rd & 10th . Each workshop takes place online at 9:00 - 10:30 a.m. PST. DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct…

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December 2019

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

December 4, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine…

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January 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

January 14, 2020 @ 9:00 AM - 10:30 AM
$150.00

Tasting room staff will get hands-on tools and best practices in this expert webinar training program.

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Direct Wine Telesales & Account Management Webinar

January 21, 2020 @ 10:00 AM - 11:30 AM
$150.00

Winery teams will learn how to sell wine over the phone and better retain customers in this direct wine telesales web training program.

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Sandra Hess at DTC Wine Symposium: The Future of Tasting Rooms

January 22, 2020 @ 3:00 PM - 4:30 PM
Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
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$625.00

Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE  

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

January 28, 2020 @ 10:00 AM - 11:30 AM
$150.00

Wine club managers will get hands-on training and learn how to develop more effective membership offerings that better connect with today's wine consumer.

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DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

January 29, 2020 @ 8:30 AM - 12:00 PM
Robert Mondavi Winery, 7801 St. Helena Hwy
Oakville, CA 94562 United States
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$100

Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide…

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February 2020

DTC Wine Management Academy (4-Part Web Training)

February 4, 2020 @ 10:00 AM - 11:30 AM
$595.00

Winery owners and managers will get hands-on training for how to build a direct to consumer sales strategic plan, manage DTC sales channels and build long-term consumer engagement strategies. 4-Part Web Training Program designed for direct sales teams.

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Sandra Hess at UNIFIED: Path to Market for Smaller Wineries beyond the Tasting Room

February 6, 2020 @ 2:30 PM - 3:45 PM
Cal Expo, 1600 Exposition Blvd.
Sacramento, CA 95815 United States
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$290.00

UNIFIED Symposium Session Title: Path to Market for Smaller Wineries beyond the Tasting Room Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at UNIFIED Symposium in Sacramento. Session Description: With fewer personnel, limited resources and consolidated distribution channels, small wineries can face an uphill battle in getting to market and brand building. In this session, owner / winemakers and experts that have successfully broken through beyond their small winery tasting rooms will…

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March 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

March 3, 2020 @ 9:00 AM - 10:30 AM
$150.00

Tasting room teams will get hands-on training in this expert webinar program.

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Direct Wine Telesales & Account Management Webinar

March 10, 2020 @ 10:00 AM - 11:30 AM
$150.00

Direct wine sales teams get hands-on phone sales training in this expert webinar.

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Direct Wine Telesales & Account Management Webinar

March 16, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 18, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Can't make this date? 2nd date added on March 23rd - find details HERE Each attendee will get questions answered in…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 23, 2020 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Each attendee will get questions answered in two Q&A periods and also receive a Checklist Handout with key points and resource…

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Direct Wine Telesales & Account Management Webinar

March 25, 2020 @ 10:30 AM - 12:00 PM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

March 26, 2020 @ 10:00 AM - 11:30 AM
$150.00

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 31, 2020 @ 1:00 PM - 2:30 PM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Ideal for winery owners, hospitality managers, marketing managers, tasting room hosts and wine educators. REGISTER HERE Each attendee will…

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April 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

April 1, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools.…

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Sandra Hess Direct Wine Sales Presentation – Finger Lakes

April 2, 2020
East Syracuse Doubletree, 301 NY-298,
East Syracuse, NY 13057 United States
+ Google Map

Sandra Hess Direct Wine Sales Presentation - Finger Lakes Sandra Hess will present a Winery Workshop on April 2nd "Selling Wine in Today’s E- Economy" and also a general keynote address on April 3rd on "Luxury Retail Sales Tools". Direct to consumer wine sales topics will include: Best practices for engaging with today's wine consumer. Wine consumer journey mapping. Wine consumer engagement strategies and communication methods. Selling to a luxury wine buyer through all retail…

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Sandra Hess presents “Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar to Members of the Napa Valley Vintners

April 9, 2020 @ 2:00 PM - 3:30 PM
Online Webinar CA United States

"Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar presented by Sandra Hess, founder of DTC Wine Workshops. This web training includes: 1. Top 5 Tools for meeting wine consumers where they are virtually and socially. 2. Step by Step Guidance for developing virtual tasting and events for a variety of audiences. 3. Best practices for selection of online meeting software and virtual presentation tools. 4. Tips for "What to do" as…

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Virtual Wine Tasting Setup in 5 Steps or Less

April 13, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training includes: 1. Best practices…

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Sandra Hess Presents “Key Wine Consumer Communication Tools” Webinar to Members of the Paso Robles Wine Country Alliance

April 15, 2020 @ 8:30 AM - 11:30 AM
Online Webinar CA United States

Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is "Key Wine Consumer Communication Tools".  On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and tools. Sandra will share key insights around winning wine consumer engagement strategies. Workshop attendees will receive case studies, learn best practices and practice proven methods…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

April 28, 2020 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE for the Tasting Room Training Webinar: CONNECT…

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Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma (POSTPONED DURING SIP)

April 29, 2020 @ 10:00 AM - 11:30 AM
Gloria Ferrer Caves & Vineyards, 23555 Arnold Drive
Sonoma, CA 95476 United States
+ Google Map
$25.00

Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma, CA Women for WineSense Napa Sonoma Chapter presents "Marketing Roundtable Seminar: Top Digital Marketing Tools & Tactics for 2020" taking place on April 29th 10:00-11:30. NOTE; THIS EVENT HAS BEEN POSTPONED DURING SHELTER IN PLACE AND NEW DATE WILL BE ANNOUNCED. Ideal for any winery manager or small winery owner responsible for increasing visitation and direct wine sales. This panel discussion will be…

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May 2020

Sandra Hess presents “Top 5 Wine Consumer Engagement Strategies for 2020” Webinar for Members of the Livermore Valley Winegrowers Association

May 11, 2020 @ 9:00 AM - 12:00 PM
Online Webinar CA United States

On May 11th, Sandra Hess presents "Top 5 Wine Consumer Engagement Strategies for 2020" Webinar for Members of the Livermore Valley Winegrowers Association. This 3-hour web training includes two whiteboard exercises, a Checklist Handout and Q&A Session to ensure all attendees leave with tools needed to make improvements. This educational event is a part of a 4-part series and sponsored by the Livermore Valley Winegrowers Association . Members can register by contacting LVWGA directly.

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US Virtual Winery Summit Series: Doing Business in a Changing Landscape

May 19, 2020 @ 10:00 AM - 12:00 PM
Online Webinar CA United States
$25.00

US Virtual Winery Summit Series: Doing Business in a Changing Landscape DTC Wine Workshops launches the first of its kind, "US Virtual Winery Summit" monthly series ideal for winery owners & managers. REGISTER HERE WHAT? DTC Wine Workshops is launching the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape”. This ongoing training and support program will help attendees navigate through many new decisions. Members of the Wine Institute…

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New York Wine & Grape Foundation Webinar – Sandra Hess Presents “Top 5 Wine Consumer Engagement Strategies”

May 20, 2020 @ 10:00 AM - 12:00 PM
Online Webinar CA United States

Top 5 Wine Consumer Engagement Strategies for 2020 Members of the New York Wine & Grape Foundation will join Sandra Hess, Wine Consumer Engagement Specialist & Founder of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York's wine industry excel. Hands-on instruction, case studies, checklist handout and resources. In response to the growing need to address sales strategies in the wake of Covid-19, the New York Wine & Grape…

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June 2020

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust”

June 17, 2020 @ 1:00 PM - 2:30 PM
Online Webinar CA United States
$150.00

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust” Consumers have more choice than ever when engaging with a winery. Get top tools for connecting and building brand trust through effective digital storytelling. REGISTER HERE The Problem: ​ Many small wine brand teams don’t understand how telling their story digitally can lead to long-term customer loyalty. In many cases, they aren't even sure where to start. Many winery owners and stakeholders are worried about…

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Virtual Wine Tasting Setup in 5 Steps or Less

June 30, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to offer Virtual Wine Tastings and Events? Get hands-on training for how to develop and deliver high-impact experiences in the Virtual Wine Tasting Setup Webinar. BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer…

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July 2020

Tasting Room Sales Webinar: Connect-Qualify-Convert

July 14, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation.  In the "Tasting Room Sales Webinar: Connect-Qualify-Convert", DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to…

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Webinar: “Digital Storytelling Tools to Communicate Wine Brand Trust”

July 15, 2020 @ 1:00 PM - 2:30 PM
$150.00

As wineries and tasting rooms open back up, it is up to winery teams to build trust with consumers and make them feel safe when choosing which wineries to visit. Social media, email campaigns, and video marketing are some of the top ways that a wine brand can create a story that will communicate proper expectations and help sell wine. REGISTER HERE Learn more about how YOU can craft your brand story to build trust…

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WEBINAR: Top 5 Digital Wine Marketing Tools During a Pandemic and Beyond

July 21, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to meet your wine consumers and enthusiasts where they are? Up your digital game during a Pandemic and beyond with hands-on training and tools. This webinar, led by Laura Perret Fontana, will help attendees make the Top 5 digital marketing updates and improvements to encourage online sales, virtual engagements and long-term reengagement with a wine brand. REGISTER HERE Webinar attendees will receive actionable tools both big and small that will make a positive impact…

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August 2020

Direct Wine Telesales & Account Management Webinar

August 17, 2020 @ 10:00 AM - August 24, 2020 @ 11:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention and direct sales campaigns. REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation…

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September 2020

Virtual Wine Tasting Setup Webinar

September 2, 2020 @ 10:00 AM - September 9, 2020 @ 11:30 AM
Online Webinar CA United States
$150.00

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training…

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November 2020

TOP Wine Consumer Communication and Personalization Strategies

November 10, 2020 @ 9:00 AM - 11:30 AM
$200.00

This hands-on web training is ideal for any hospitality professional or winery stakeholder ready to improve customer engagement! REGISTER HERE Co-hosted by CANVAS and DTC Wine Workshops - this hands-on web training is ideal for any hospitality professional or winery stakeholder responsible for direct to consumer sales, membership programs, marketing and hospitality staff training. Today's connected consumer wants high-touch interactions and engagement pre-visit, at-visit and post visit. Now is the time to update communication tools…

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January 2021

“Small Wine Producer DTC Sales & Engagement Bootcamp” 2-Part Web Training

January 7 @ 10:00 AM - 12:00 PM

This hands-on training is ideal for small winery owners and managers responsible for direct sales and consumer engagement strategies. Overview: The 2020 pandemic taught direct-to consumer winery teams how to cater to a variety of consumer audiences with virtual, digital, and reservation tasting style experiences. As we go beyond the tasting room to build holistic approaches, winery owners and executives have a variety of options for building-long term success. Attendees will get hands-on education and…

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Virtual Winery Offerings Case Study Presentation @ DTCWS

January 22 @ 11:00 AM - 11:45 AM
Virtual United States
$200.00

Join Sandra Hess, founder of DTC Wine Workshops, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small, mid-size and large winer producers will share key insights and also what not to do in this 45 minute session on January 22nd at 11:00. Visit the DTC Wine Symposium website to register for this session and view the full conference lineup HERE.

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Virtual Wine Tasting Setup in 5 Steps or Less

January 25 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training…

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February 2021

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

February 4 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to…

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May 2021

Three Pillars of DTC Wine Sales Success Virtual Session

May 26 @ 11:00 AM - 12:00 PM
Online Webinar CA United States

DTC Wine Workshops founder, Sandra Hess, is set to moderate a lively discussion at this year's Virtual Wine Industry Network Symposium. In an era filled with fires and illness, there has never been a better time to strengthen the personal relationships we have with our wine consumers. Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, will moderate an insightful discussion between three winery executives who represent small, mid, and large wine brands…

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