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September 2018

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

September 26, 2018 @ 10:00 AM - 11:30 AM
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE Topics include: How…

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November 2018

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan

November 7, 2018 @ 10:00 AM - 11:30 AM
$150.00

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing avenues is crucial to growing retail traffic and e-commerce sales. Smart companies must consider all the powerful tools now available and use them wisely. This real-world, information-packed workshop teaches how to use digital marketing to connect with customers when and…

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Wine Club Design Webinar: Top 5 Tools for Wine Club Success

November 8, 2018 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Design Webinar: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward and appealing membership options to convert…

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Advanced Wine Sales Seminar Napa – Sandra Hess joins the “The Seminar Group”

November 16, 2018 @ 9:00 AM - 5:00 PM
River Terrace Inn, 1600 Soscol Avenue
Napa, CA 94559 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops and direct wine sales expert will be joining experts at The Seminar Group to hands-on seminars on "Winery E-Commerce Best Practices" and "Effective Wine Sales Programs". Advance registration is required and this event will sellout so be sure to get your ticket early. Seminar Overview The business of wine has never been more competitive than it is today, and is becoming increasingly competitive. Staying on top of wine sales and marketing is imperative…

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December 2018

Winery Marketing: Direct Consumer Insights & Analytics

December 4, 2018 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your customer. Key…

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Sandra Hess “Staff Training” Panelist at WIN Expo Santa Rosa

December 6, 2018
SONOMA COUNTY FAIRGROUNDS, 1350 Bennett Valley Road
Santa Rosa, CA 95404
+ Google Map
$150.00

Investing in Staff Training: The Big Return Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn't was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key insights supporting winery teams across…

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January 2019

Sandra Hess “Top 5 Wine Consumer Engagement Strategies” Presentation at Hill Country Wine Symposium Texas

January 9 @ 10:30 AM - 12:00 PM
Horseshoe Bay Resort TX 78657 United States + Google Map
$200

Sandra Hess, DTC Wine Workshops will present "Top 5 Wine Consumer Engagement Strategies" at the 5th Annual Hill Country Wine Symposium on January 9th at 10:30 - Horseshoe Bay Resort, Horseshoe Texas. Sandra will share top 5 wine consumer engagement strategies and instruct attendees on how to better connect with current and prospective customers. Repeat customers spend on average 67% more than first-time customers. Learn how to engage with prospective customers and how to invite qualified customers back in more…

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Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

January 23
|Recurring Event (See all)

An event every day that begins at 12:00 AM, repeating until January 24, 2019

Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to drive customer engagement, drive positive…

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Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

January 24
|Recurring Event (See all)

An event every day that begins at 12:00 AM, repeating until January 24, 2019

Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to drive customer engagement, drive positive…

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February 2019

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

February 5 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics include: How to…

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“Top 5 Wine Consumer Data Collection Strategies” Workshop NAPA VALLEY VINTNERS

February 6 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States + Google Map

“Top 5 Wine Consumer Data Collection Strategies” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top Data Collection Tools and Sources • Defining Relevant and Meaningful Opt-in Invitations • Training Staff and Providing Tools to Succeed • Establishing…

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Wine Consumer Data Collection Workshop Napa

February 13 @ 8:30 AM - 12:30 PM
The Meritage Resort and Spa, 875 Bordeaux Way
Napa, CA 94558 United States
+ Google Map
$80.00

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer sales division. Managers – you’ve been hearing about this topic and you may be beginning to enhance your data…

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DTC Wine Management Academy (4-Part Web Training)

February 19 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$595.00

REGISTER HERE for the DTC Wine Management Academy (4-Part Web Training) GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS IN 2019 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks One One-on-One Coaching Session (1.5 hours) DTC Strategic Sales & Marketing Plan…

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Digital Wine Marketing Webinar: Email Communication

February 27 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get lost in the daily email…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

February 28 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

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March 2019

Digital Wine Marketing Webinar: Social Media

March 13 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture…

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Direct Wine Telesales & Account Management Webinar

March 19 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment…

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April 2019

2019 NW DTC Wine Roadshow – Elizabeth Chambers Cellar

April 9 @ 8:30 AM - 12:00 PM
Elizabeth Chambers Cellar, 455 Northeast Irvine Street, McMinnville, OR 97128
McMinnville, OR 97128 US
+ Google Map
$40.00

Join the 2019 NW DTC Wine Roadshow event on April 9th 8:30 - 12:00 at Elizabeth Chambers Cellar in McMinnville Oregon. This workshop is ideal for any winery manager responsible for direct wine sales, marketing, event management, wine club sales & management and consumer engagement strategies. Discounted tickets available for association members and groups of four or more from one winery!  REGISTER HERE The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics:…

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2019 NW DTC Wine Roadshow – Northstar Winery WA

April 11 @ 8:30 AM - 12:00 PM
Northstar Winery, 1736 J B George Road, Walla Walla, WA 99362
Walla Walla, WA 99362 US
+ Google Map
$55.00

REGISTER HERE for the 2019 NW DTC Wine Roadshow - Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term…

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“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop NAPA VALLEY VINTNERS

April 17 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States + Google Map

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top 5 Winery E-Commerce Strategies • Winery Website Must-Have’s for Engaging with Today’s Consumer • E-Commerce Promotion Calendar Development • DTC Shipping…

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Digital Wine Marketing Webinar: Winery Websites

April 17 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content to keep visitors engaged or…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

April 25 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

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May 2019

Direct Wine Telesales & Account Management Webinar

May 7 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

May 29 @ 10:00 AM - 11:30 AM
$150.00

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics…

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June 2019

“2020 DTC Wine: Strategic Planning” Workshop NAPA VALLEY VINTNERS

June 5 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

"2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Define the Ideal Blend of Talent, Tools and Technology to reach your DTC Business Goals • Develop “Top Three Initiatives” along with the “Plan of…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

June 6 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among…

Find out more »

July 2019

Direct Wine Telesales & Account Management Webinar

July 9 @ 10:30 AM - 12:00 PM
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success, execute…

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August 2019

DTC Wine Management Academy (4-Part Web Training)

August 6 @ 9:00 AM - 10:30 AM

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE.  The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks A One-on-One Coaching Session (1.5 hours) A DTC Strategic Sales & Marketing Plan Template A Certificate of Completion Online workshop dates for this…

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“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

August 21 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop an Effective DTC Content Calendar…

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September 2019

Digital Wine Marketing Webinar: Email Communication

September 5 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of email communications. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get lost in the daily email…

Find out more »

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

September 12 @ 11:30 AM - 1:00 PM
Online Webinar CA United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

Find out more »

Digital Wine Marketing Webinar: Social Media

September 17 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture of…

Find out more »

Digital Wine Marketing Webinar: Holiday Prep

September 26 @ 10:00 AM - 11:30 AM
$150.00

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. Get hands-on instruction for how…

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October 2019

Direct Wine Telesales & Account Management Webinar

October 1 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. The Direct Wine Telesales & Account Management Webinar includes two Q & A sessions and a Checklist Handout. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success,…

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Digital Wine Marketing Webinar: Holiday Prep

October 4 @ 10:00 AM - 11:30 AM
$150.00

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. Get hands-on instruction for how…

Find out more »

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 8 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools.  REGISTER HERE Webinar topics include: How to better connect by offering a variety of…

Find out more »

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 15 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE Webinar topics include:…

Find out more »

“Loyalty Management Winning Workflows” Workshop NAPA VALLEY VINTNERS

October 16 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Loyalty Management Winning Workflows” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Let’s Define what Loyalty Management Means to Your Unique Wine Brand • The WHY Behind Loyalty Management • Top 5 Loyalty Management Workflows to Better Retain…

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November 2019

DTC Wine Management Academy (4-Part Web Training)

November 19 @ 9:00 AM - 10:30 AM
$595

UPDATED DATES ANNOUNCED FOR 4-PART WEBINAR SERIES 10/29/19: Due to the fires in Northern California, we will move back the webinar program to accommodate most. Thank you for your understanding. The new dates are: November 19th & 26th and December 3rd & 10th . Each workshop takes place online at 9:00 - 10:30 a.m. PST. DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing…

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December 2019

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

December 4 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine Education and Certification Standards •…

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