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May 2018

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

May 24 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design & Structure: Top 5 Tools for Wine Club Success Webinar Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing…

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June 2018

Wine Consumer Data Collection Workshop Napa

June 20 @ 8:30 AM - 12:00 PM
Jamieson Ranch Vineyards, 1 Kirkland Ranch Road
American Canyon, CA 94503 United States
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$80.00

Wine Consumer Data Collection Workshop Napa REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 - 12:00 at Jamieson Ranch Vineyards, 1 Kirkland Ranch Rd, American Canyon, CA 94503 Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term…

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Wine Club Management Webinar: Top 5 Tools for Success

June 21 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for any winery manager responsible for:…

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July 2018

DTC Wine Management Academy(4-Part Workshop)

July 10 @ 10:00 AM - 11:30 AM
$595.00

REGISTER HERE  for the DTC Wine Management Academy DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online workshop dates for the Q3 2018 series are: July 10th, 17th, 24th & 31st. Each workshop takes place…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

July 11 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics…

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Direct Wine Telesales & Account Management Webinar

July 19 @ 10:00 AM - 11:30 AM
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

July 31 @ 10:00 AM - 11:30 AM
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics include: How to better connect by offering a variety of visitor options.…

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August 2018

DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

August 7 @ 8:30 AM - 12:00 PM
Helwig Vineyards & Winery, 11555 Shenandoah Road, Plymouth, CA 95669
Plymouth, CA 95669 US
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$30.00

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing specialists: Stefani Ginotti, a former…

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DTC WINE SALES ROADSHOW: Lodi and Clarksburg Wineries

August 8 @ 8:30 AM - 12:00 PM
Wine & Roses, 2505 West Turner Road, Lodi, CA 95242
Lodi, CA 95242 US
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$30.00

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing specialists: Stefani Ginotti, a former…

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Free Webinar: Wine Consumer Engagement Strategies for DTC Success

August 14 @ 10:30 AM - 11:30 AM
Online Webinar CA United States
Free

Free Webinar: Wine Consumer Engagement Strategies for DTC Success Learn key strategies to engage consumers and build ongoing relationships with them. Sandra Hess, founder of DTC Wine Workshops Consulting Firm will join Adrienne Stillman, Marketing Director at WineDirect to present an informative webinar to winery teams across the nation.  Sandra will share their top tips on growing direct wine sales and retaining loyal customers. Attracting and retaining customers requires connecting with people in and out of the tasting room. Is…

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Wine Club Design Web Training: Top 5 Tools for Wine Club Success

August 16 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Design Web Training: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward and appealing membership options to…

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Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

August 30 @ 10:00 AM - 11:30 AM
$150.00

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers…

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September 2018

Winery Marketing Webinar: Direct Consumer Insights & Analytics

September 20 @ 10:00 AM - 11:30 AM
$150.00

Winery Marketing Webinar: Direct Consumer Insights & Analytics Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

September 26 @ 10:00 AM - 11:30 AM
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE Topics include: How…

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November 2018

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan

November 7 @ 10:00 AM - 11:30 AM
$150.00

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing avenues is crucial to growing retail traffic and e-commerce sales. Smart companies must consider all the powerful tools now available and use them wisely. This real-world, information-packed workshop teaches how to use digital marketing to connect with customers when and…

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Wine Club Design Webinar: Top 5 Tools for Wine Club Success

November 8 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Design Webinar: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward and appealing membership options to convert…

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Advanced Wine Sales Seminar Napa – Sandra Hess joins the “The Seminar Group”

November 16 @ 9:00 AM - 5:00 PM
River Terrace Inn, 1600 Soscol Avenue
Napa, CA 94559 United States
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Sandra Hess, founder of DTC Wine Workshops and direct wine sales expert will be joining experts at The Seminar Group to hands-on seminars on "Winery E-Commerce Best Practices" and "Effective Wine Sales Programs". Advance registration is required and this event will sellout so be sure to get your ticket early. Seminar Overview The business of wine has never been more competitive than it is today, and is becoming increasingly competitive. Staying on top of wine sales and marketing is imperative…

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Wine Consumer Data Collection Workshop Napa

November 28 @ 8:30 AM - 12:30 PM
The Meritage Resort and Spa, 875 Bordeaux Way
Napa, CA 94558 United States
+ Google Map
$80.00

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer sales division. Managers – you’ve been hearing about this topic and you may be beginning to enhance your data…

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December 2018

Winery Marketing: Direct Consumer Insights & Analytics

December 4 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your customer. Key…

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Sandra Hess “Staff Training” Panelist at WIN Expo Santa Rosa

December 6
SONOMA COUNTY FAIRGROUNDS, 1350 Bennett Valley Road
Santa Rosa, CA 95404
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$150.00

Investing in Staff Training: The Big Return Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn't was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key insights supporting winery teams across…

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