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August 2019

DTC Wine Management Academy (4-Part Web Training)

August 6, 2019 @ 9:00 AM - 10:30 AM

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE.  The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks A One-on-One Coaching Session (1.5 hours) A DTC Strategic Sales & Marketing Plan Template A Certificate of Completion Online workshop dates for this…

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“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

August 21, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop an Effective DTC Content Calendar…

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September 2019

Digital Wine Marketing Webinar: Email Communication

September 5, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of email communications. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get lost in the daily email…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

September 12, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

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Digital Wine Marketing Webinar: Social Media

September 17, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture of…

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Digital Wine Marketing Webinar: Holiday Prep

September 26, 2019 @ 10:00 AM - 11:30 AM
Online Webinar
$150.00

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. Get hands-on instruction for how…

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October 2019

Direct Wine Telesales & Account Management Webinar

October 1, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. The Direct Wine Telesales & Account Management Webinar includes two Q & A sessions and a Checklist Handout. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success,…

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Digital Wine Marketing Webinar: Holiday Prep

October 4, 2019 @ 10:00 AM - 11:30 AM
Online Webinar
$150.00

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. Get hands-on instruction for how…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 8, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools.  REGISTER HERE Webinar topics include: How to better connect by offering a variety of…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 15, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE Webinar topics include:…

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“Loyalty Management Winning Workflows” Workshop NAPA VALLEY VINTNERS

October 16, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Loyalty Management Winning Workflows” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Let’s Define what Loyalty Management Means to Your Unique Wine Brand • The WHY Behind Loyalty Management • Top 5 Loyalty Management Workflows to Better Retain…

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November 2019

DTC Wine Management Academy (4-Part Web Training)

November 19, 2019 @ 9:00 AM - 10:30 AM
Online Webinar
$595

UPDATED DATES ANNOUNCED FOR 4-PART WEBINAR SERIES 10/29/19: Due to the fires in Northern California, we will move back the webinar program to accommodate most. Thank you for your understanding. The new dates are: November 19th & 26th and December 3rd & 10th . Each workshop takes place online at 9:00 - 10:30 a.m. PST. DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing…

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December 2019

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

December 4, 2019 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine Education and Certification Standards •…

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January 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

January 14 @ 9:00 AM - 10:30 AM
Online Workshop
$150.00

Tasting room staff will get hands-on tools and best practices in this expert webinar training program.

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Direct Wine Telesales & Account Management Webinar

January 21 @ 10:00 AM - 11:30 AM
Online Workshop
$150.00

Winery teams will learn how to sell wine over the phone and better retain customers in this direct wine telesales web training program.

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Sandra Hess at DTC Wine Symposium: The Future of Tasting Rooms

January 22 @ 3:00 PM - 4:30 PM
Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map
$625.00

Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE  

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

January 28 @ 10:00 AM - 11:30 AM
Online Workshop
$150.00

Wine club managers will get hands-on training and learn how to develop more effective membership offerings that better connect with today's wine consumer.

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DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

January 29 @ 8:30 AM - 12:00 PM
Robert Mondavi Winery, 7801 St. Helena Hwy
Oakville, CA 94562 United States
+ Google Map
$100

Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide attendees through a step-by-step approach…

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February 2020

DTC Wine Management Academy (4-Part Web Training)

February 4 @ 10:00 AM - 11:30 AM
Online Workshop
$595.00

Winery owners and managers will get hands-on training for how to build a direct to consumer sales strategic plan, manage DTC sales channels and build long-term consumer engagement strategies. 4-Part Web Training Program designed for direct sales teams.

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Sandra Hess at UNIFIED: Path to Market for Smaller Wineries beyond the Tasting Room

February 6 @ 2:30 PM - 3:45 PM
Cal Expo, 1600 Exposition Blvd.
Sacramento, CA 95815 United States
+ Google Map
$290.00

UNIFIED Symposium Session Title: Path to Market for Smaller Wineries beyond the Tasting Room Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at UNIFIED Symposium in Sacramento. Session Description: With fewer personnel, limited resources and consolidated distribution channels, small wineries can face an uphill battle in getting to market and brand building. In this session, owner / winemakers and experts that have successfully broken through beyond their small winery tasting rooms will share their detailed approaches. We'll…

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March 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

March 3 @ 9:00 AM - 10:30 AM
Online Workshop
$150.00

Tasting room teams will get hands-on training in this expert webinar program.

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Direct Wine Telesales & Account Management Webinar

March 10 @ 10:00 AM - 11:30 AM
Online Workshop
$150.00

Direct wine sales teams get hands-on phone sales training in this expert webinar.

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Direct Wine Telesales & Account Management Webinar

March 16 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how to prepare for success, execute…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 18 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Can't make this date? 2nd date added on March 23rd - find details HERE Each attendee will get questions answered in two Q&A periods and also…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 23 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Each attendee will get questions answered in two Q&A periods and also receive a Checklist Handout with key points and resource links. This web training includes:…

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Direct Wine Telesales & Account Management Webinar

March 25 @ 10:30 AM - 12:00 PM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how to prepare for success, execute…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

March 26 @ 10:00 AM - 11:30 AM
Online Webinar
$150.00

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to a membership program. REGISTER HERE…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 31 @ 1:00 PM - 2:30 PM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Ideal for winery owners, hospitality managers, marketing managers, tasting room hosts and wine educators. REGISTER HERE Each attendee will get questions answered in two…

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April 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

April 1 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE Webinar topics include:…

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Sandra Hess Direct Wine Sales Presentation – Finger Lakes

April 2
East Syracuse Doubletree, 301 NY-298,
East Syracuse, NY 13057 United States
+ Google Map

Sandra Hess Direct Wine Sales Presentation - Finger Lakes Sandra Hess will present a Winery Workshop on April 2nd "Selling Wine in Today’s E- Economy" and also a general keynote address on April 3rd on "Luxury Retail Sales Tools". Direct to consumer wine sales topics will include: Best practices for engaging with today's wine consumer. Wine consumer journey mapping. Wine consumer engagement strategies and communication methods. Selling to a luxury wine buyer through all retail touch points. Farm Credit East…

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Sandra Hess presents “Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar to Members of the Napa Valley Vintners

April 9 @ 2:00 PM - 3:30 PM
Online Webinar CA United States

"Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar presented by Sandra Hess, founder of DTC Wine Workshops. This web training includes: 1. Top 5 Tools for meeting wine consumers where they are virtually and socially. 2. Step by Step Guidance for developing virtual tasting and events for a variety of audiences. 3. Best practices for selection of online meeting software and virtual presentation tools. 4. Tips for "What to do" as well as "What not to…

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Virtual Wine Tasting Setup in 5 Steps or Less

April 13 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training includes: 1. Best practices for selection of online meeting…

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Sandra Hess Presents “Key Wine Consumer Communication Tools” Webinar to Members of the Paso Robles Wine Country Alliance

April 15 @ 8:30 AM - 11:30 AM
Online Webinar CA United States

Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is "Key Wine Consumer Communication Tools".  On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and tools. Sandra will share key insights around winning wine consumer engagement strategies. Workshop attendees will receive case studies, learn best practices and practice proven methods for staying better connected with…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

April 28 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT. Webinar…

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Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma (POSTPONED DURING SIP)

April 29 @ 10:00 AM - 11:30 AM
Gloria Ferrer Caves & Vineyards, 23555 Arnold Drive
Sonoma, CA 95476 United States
+ Google Map
$25.00

Sandra Hess Moderating a Digital Wine Marketing Panel at Gloria Ferrer Sonoma, CA Women for WineSense Napa Sonoma Chapter presents "Marketing Roundtable Seminar: Top Digital Marketing Tools & Tactics for 2020" taking place on April 29th 10:00-11:30. NOTE; THIS EVENT HAS BEEN POSTPONED DURING SHELTER IN PLACE AND NEW DATE WILL BE ANNOUNCED. Ideal for any winery manager or small winery owner responsible for increasing visitation and direct wine sales. This panel discussion will be moderating by Sandra Hess, direct…

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May 2020

Sandra Hess presents “Top 5 Wine Consumer Engagement Strategies for 2020” Webinar for Members of the Livermore Valley Winegrowers Association

May 11 @ 9:00 AM - 12:00 PM
Online Webinar CA United States

On May 11th, Sandra Hess presents "Top 5 Wine Consumer Engagement Strategies for 2020" Webinar for Members of the Livermore Valley Winegrowers Association. This 3-hour web training includes two whiteboard exercises, a Checklist Handout and Q&A Session to ensure all attendees leave with tools needed to make improvements. This educational event is a part of a 4-part series and sponsored by the Livermore Valley Winegrowers Association . Members can register by contacting LVWGA directly.

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US Virtual Winery Summit Series: Doing Business in a Changing Landscape

May 19 @ 10:00 AM - 12:00 PM
Online Webinar CA United States
$25.00

US Virtual Winery Summit Series: Doing Business in a Changing Landscape DTC Wine Workshops launches the first of its kind, "US Virtual Winery Summit" monthly series ideal for winery owners & managers. REGISTER HERE WHAT? DTC Wine Workshops is launching the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape”. This ongoing training and support program will help attendees navigate through many new decisions. Members of the Wine Institute will provide a monthly audience…

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New York Wine & Grape Foundation Webinar – Sandra Hess Presents “Top 5 Wine Consumer Engagement Strategies”

May 20 @ 10:00 AM - 12:00 PM
Online Webinar CA United States

Top 5 Wine Consumer Engagement Strategies for 2020 Members of the New York Wine & Grape Foundation will join Sandra Hess, Wine Consumer Engagement Specialist & Founder of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York's wine industry excel. Hands-on instruction, case studies, checklist handout and resources. In response to the growing need to address sales strategies in the wake of Covid-19, the New York Wine & Grape Foundation is pleased to provide…

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June 2020

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust”

June 17 @ 1:00 PM - 2:30 PM
Online Webinar CA United States
$150.00

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust” Consumers have more choice than ever when engaging with a winery. Get top tools for connecting and building brand trust through effective digital storytelling. REGISTER HERE The Problem: ​ Many small wine brand teams don’t understand how telling their story digitally can lead to long-term customer loyalty. In many cases, they aren't even sure where to start. Many winery owners and stakeholders are worried about their business because of the…

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Virtual Wine Tasting Setup in 5 Steps or Less

June 30 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to offer Virtual Wine Tastings and Events? Get hands-on training for how to develop and deliver high-impact experiences in the Virtual Wine Tasting Setup Webinar. BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get…

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