DTC Consultant Network Intro Webinar #10: DTC Sales, Marketing & Strategy
In our final episode of 2014, DTC Consultant Network Member, Alicia Kelly Raymond will present best practices around DTC Sales, Marketing and Strategy.
Grow Direct Wine Sales & Retain Loyal Customers
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Wine Sales
DTC Wine Sales Management Series 2015
Online Webinar CA, United StatesDTC Wine Workshops presents the "DTC Wine Sales Management Series" ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery's direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA
$ 495
Rick Morgin Webinar – Goal Setting & Dashboards
JOIN US for an informative webinar as we introduce the newest member of the DTC Consultant Network, Rick Morgin, specializing in goal management, dashboard set up and CRM best practices. You can read Rick's BIO to learn more about his extensive background and skill sets. The webinar is complimentary and space is limited. RSVP by 2/22 at: [email protected] to reserve your spot.
Sandra Hess speaking at Vin65 Roadshow in Walla Walla, WA
Walla Walla Community College Center for Enology & Viticulture 500 Tausick Way, Walla Walla , United States"Measuring DTC Sales Success" presented by Sandra Hess, Founder DTC Wine Workshops
DTC Wine Workshops Introductory Webinar featuring Carl Giavanti
Online Webinar CA, United StatesDTC Wine Workshops Introductory Webinar featuring Carl Giavanti will take place on Thursday, September 30th at 10:00 - 10:30. Hear best practices for leveraging effective PR Campaigns and working with media to increase brand exposure and reach nationally. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Carl Giavanti is based in Portland, Oregon and serves wineries throughout the Northwest as well as nationally. Carl comes to wine marketing […]
Free
DTC Wine Workshops Introductory Webinar Featuring Tricia Slavik
Online Webinar CA, United StatesDTC Wine Workshops Introductory Webinar featuring Tricia Slavik will take place on Wednesday, October 21st at 10:00 - 10:30 a.m. PSD. Hear best practices for around winery marketing campaigns that grow direct wine sales and also connect with consumers in between visits. The event is complimentary. Be sure to register early as there are limited spaces available at: [email protected]. Tricia is a DTC Wine Marketing Specialist with more than twenty years in the fields of hospitality, tourism and food/beverage […]
Free
Women for WineSense Lecture Series: The Do’s and Don’ts of Direct to Consumer Wine Sales featuring Guest Speaker Sandra Hess
Merryvale Vineyards 1000 Main Street, Saint HelenaJoin us for our next Lecture Series event The Do's and Don'ts of Direct to Consumer Wine Sales on Tuesday, November 3rd | 9:30 - Noon REGISTER HERE with Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops Who should attend? Winery owners, partners and managers and anyone responsible for growing direct wine sales, marketing and retention efforts as well as brand expansion Includes lecture and handout materials The Lecture Direct Wines Sales to consumers […]
$25.00
Winery PR & Media Outreach Webinar Release!
Online Webinar CA, United StatesWatch for the recorded webinar to release at 8:30 a.m. PST on December 1, 2015. If you missed the DTC Consultant Network Introductory Webinar featuring Carl Giavanti in October, 2015, here's your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. In this informative webinar, Carl reveals best practices for getting media coverage for your winery brand. Carl is based our of […]
Sandra Hess at Unified Wine & Grape Symposium Sacramento
Sacramento Convention Center 1400 J Street, Sacramento, CA, United StatesAttending Unified Wine & Grape Symposium in Sacramento January 26th through 28th? Meet up with Sandra Hess, founder of DTC Wine Workshops to learn more about our services and solutions. Sandra will be meeting with clients and technical partners in Sacramento and this is a great opportunity to meet her. Schedule an introductory meeting HERE.
Sandra Hess at Unified Wine & Grape Symposium Sacramento
Sacramento Convention Center 1400 J Street, Sacramento, CA, United StatesAttending Unified Wine & Grape Symposium in Sacramento January 26th through 28th? Meet up with Sandra Hess, founder of DTC Wine Workshops to learn more about our services and solutions. Sandra will be meeting with clients and technical partners in Sacramento and this is a great opportunity to meet her. Schedule an introductory meeting HERE.
“Data Analytics – Leverage & Learn” DTC Wine Workshop
Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States"Data Analytics - Leverage & Learn Workshop" Are you ready to dig in to your data from 2015 and 2014? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2016. In this informative workshop session, you will learn WHICH data sources are most valuable as […]
$150.00
Intro Webinar featuring Patty Ross “DTC Wine Marketing & E-Commerce Tips”
Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United StatesJoin us for a complimentary webinar as we introduce Patty Ross, latest member of the DTC Consultant Network. Send registration request to: [email protected]. While new to the network, Patty is not new to direct to consumer wine sales and marketing best practices. With over 25 years of customer service experience and almost 20 years of online/e-commerce marketing knowledge, Patty offers DTC marketing and support services to small to medium size wineries focusing in California’s Central Coast where […]
Free
Sandra Hess presents “Top Five DTC Wine Strategy Tips” at Vin65 Roadshow Healdsburg
Seghesio Family Vineyards 700 Grove Street, Healdsburg, CA, United StatesSandra Hess Founder at DTC Wine Workshops DTC Strategic Planning Sandra will share her top five tips for building a DTC Strategic Plan in 2016, demonstrating how wineries are using technology and processes to execute successful strategic sales plans. Hear from industry leaders and put a strategic plan in place in 2016 to grow direct wine sales, retain loyal customers and expand brand awareness. February 4th, 2016 8:30am - 11:30am Free event! Light snacks + wine […]
Free
Wine E-Commerce Strategy Workshop
Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United StatesAccording to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]
$150.00
Tasting Room Conversion Tools Workshop
Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United StatesWith over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the Early-Bird discount before January 11th! REGISTER HERE Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club […]
$150.00
REGISTRATION IS OPEN! “Staying Connected Between Visits” Workshop Napa
CBS Event Space 1455 Elm Street, Napa, CA, United StatesTHE NEXT STEP – “STAYING CONNECTED BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present "Top 5 Tools & Case Studies Revealed" workshops in the Napa Valley throughout 2016. “Now that your winery team has done a great job converting visitors to first-time customers and club members - do they have the tools needed to retain customers and increase lifetime loyalty and value? This half-day workshop is ideal for any winery manager responsible […]
$80.00
Direct Wine Sales Success Workshop “Relationship Selling & Social CRM
Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United StatesThis workshop is ideal for any winery manager responsible for customer retention, social media management, marketing and DTC brand expansion activities. DTC Consultant Network member will provide a live online workshop filled with best practices for integrating professional sales and social marketing practices into customer prospecting and relationship building. Each attendee receives a "Customer Touch-Point Checklist" and get questions answered in a 15 minute Q & A period. REGISTER HERE
$150.00