DTC Wine Workshops Latest Press Coverage…



2/1/2022 – The Wine Economist

DTC Wine Workshops featured in “What’s Ahead for the Wine Business?” article by Mike Veseth. Click image below to read full article.


1/18/2022 – Yahoo Money

DTC Wine Workshops Launches First of its Kind “Direct Wine Sales Online Learning Management System” January 2022. Click image below to read full article.


9/10/2020 – Wine Industry Advisor

Sandra Hess served as a speaker at Wine Industry Sales Symposium. Recorded session available – “Wineries Achieving DTC Success with Personalization, eCommerce Optimization, and Targeting Strategies.” Click image below to read full article.


5/4/2020- Wine Business Monthly

Sandra Hess featured in “Virtual Wine Tastings Become Key Consumer Engagement Tool” by Erin Kirschenmann. Click image below to read full article.


4/7/2020 – Forbes Magazine

Sandra Hess featured in “Expert Guidelines To Virtual Wine Tastings” by Cathy Huyghe. Click image below to read full article.


1/22/2020 – PR Newswire Press Release “DTC Wine Workshops launches the DTC Wine Coaching Program to Winery Teams Across the Globe.” Click image below to read full article.


4/3/2019 – Fresno State University

Department of viticulture and enology Viticulture 199 Seminar Series Speaker Sandra Hess. Click image below to read full article.


10/18/2018 – Wine Industry Suppliers Australia

Wine Industry IMPACT Conference, Adelaide South Australia – “Making A Direct IMPACT” Featuring Keynote Speaker, Sandra Hess. Click image below to read full article.


9/12/2018 – Market Watch Magazine

An interview with Sandra Hess – “Going Direct” – Consumers have made direct shipping an increasingly vital part of the wine-buying landscape.


6/5/2018 – Copper Peak Logistics Interview Series

Growing DTC Wine Sales Locally and Digitally: An Interview with Sandra Hess, Founder of DTC Wine Workshops Consulting Agency. Click image below to read full article.


11/22/2017 – Drinks Trade

Direct selling training program launches for Aussie wineries. DTC Wine Workshops has partnered with Wine Tourism Australia to launch a series of online training and hands-on coaching for winery teams throughout Australia. Click image below to read full article.


3/5/2017 – Wine Marketing & Tourism Conference

Sandra Hess, featured speaker on Tasting Room Management at the annual conference held in Houston Texas. Click image below to read full article.


8/22/2016 – Wine Business Monthly

DTC Wine Workshops “Central Coast Roadshow” Set to Take Place August 23 in Paso Robles and August 24 in San Luis Obispo. Click image below to read full article.


5/10/2016 – Silicon Valley Bank on Wine and Wine Business Monthly 

Sandra Hess, founder of DTC Wine Workshops, was invited to join Rob McMillan, Founder of SVB on Wine, who moderated a lively discussion in a live VIDEO CAST on May 10th. SVB conducted their 2016 Tasting Room Survey and had over 1200 responses from winery teams throughout the nation. Sandra was also joined by Carol Reber, Chief Marketing Officer, Duckhorn Wine Company and Cyril Penn, Editor in Chief of Wine Business Monthly. Topics covered include:

– Conversion rates of visitors to buyers
– Regional tasting room comparisons
– Club metrics
– Expert panel analysis

We have provided the recording for your viewing pleasure below. Let us know if you have any questions about the survey results and also watch for the full report releasing July 15, 2016 in Wine Business Monthly.


3/10/2015 – Wine Business Monthly

Sandra Hess of DTC Wine Workshops to Moderate Panel at Women of the Vine Global Symposium. Click image below to read full article.


5/27/2014 – WineDirect Blog


Sandra Hess featured WineDirect Blog Article – Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back! Click image below to read full article.