DTC Wine Workshops Latest Press Coverage…


5/4/20 – Wine Business Monthly

Sandra Hess featured in “Virtual Wine Tastings Become Key Consumer Engagement Tool” by Erin Kirschenmann. Click below to read full article.

4/7/20 – Forbes Magazine

Sandra Hess featured in “Expert Guidelines To Virtual Wine Tastings” by Cathy Huyghe. Click below to read full article.

5/10/2016 – Silicon Valley Bank on Wine and Wine Business Monthly 

Sandra Hess, founder of DTC Wine Workshops, was invited to join Rob McMillan, Founder of SVB on Wine, who moderated a lively discussion in a live VIDEO CAST on May 10th. SVB conducted their 2016 Tasting Room Survey and had over 1200 responses from winery teams throughout the nation. Sandra was also joined by Carol Reber, Chief Marketing Officer, Duckhorn Wine Company and Cyril Penn, Editor in Chief of Wine Business Monthly. Topics covered include:

– Conversion rates of visitors to buyers
– Regional tasting room comparisons
– Club metrics
– Expert panel analysis

We have provided the recording for your viewing pleasure below. Let us know if you have any questions about the survey results and also watch for the full report releasing July 15, 2016 in Wine Business Monthly.