Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone. [February 16, 2015 – San Francisco, CA] We have seen […]
While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]
Ideal for winery managers responsible for direct sales, marketing and customer retention activities!
I was invited to join as a guest speaker in the first show of its kind in the Wine Industry. Check out this Podcast moderated by Courtney Holmes, Founder of “Talk is Sheep Marketing” as she facilitates a discussion around Tasting Room Trends and Best Practices. This Podcast was recorded […]
